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Oral Care in Tunisia

  • ID: 1345911
  • Report
  • July 2020
  • Region: Tunisia
  • 25 pages
  • Euromonitor International
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Value growth in oral care was supported by raising awareness of the importance of oral hygiene in 2019, with consumers having a greater understanding of the benefits of healthy teeth. The Ministry of Health has encouraged this; promoting programmes to encourage people to take care of their teeth and prevent oral diseases. These operated throughout the country, but especially in rural areas. The target population for the programmes was generally children aged 6-14 and the elderly.

The Oral Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growth in 2019 is driven by rising interest in oral hygiene, supported by The Ministry of Health, and the growing trend for tooth whitening
  • The wide range of products available in toothpaste and manual toothbrushes boosts sales, however, no new players entered the landscape in 2019
  • Unilever Tunisie leads oral care in 2019, where premium products are scarce, due to consumers reaching for basic oral care goods
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 10 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products
  • Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings
  • Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
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