Health and Wellness in Indonesia

  • ID: 1407307
  • Report
  • Region: Indonesia
  • 82 pages
  • Euromonitor International
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Health and wellness (HW) in Indonesia still has great potential to develop, with consumer awareness regarding products remaining relatively low; however, as more products entered the HW landscape, consumer interest heightened and value growth year-on-year was respectable. Another positive performance was recorded in 2017, as the coverage of healthier food and beverage items in the mass media continued to improve and consumers’ health awareness continued to rise.

The publisher's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN INDONESIA

Executive Summary
Diminishing Purchasing Power Leads To Slower Yet Healthy Performance
Fortified/functional Beverages Registers the Highest Value Sales, But Organic Beverages Posts the Fastest Value Growth
Multinationals Lead Fortified/functional Products, While Domestic Players Occupy the Top Spots in Naturally Healthy Food and Beverages
Retailers Expanding Their Hw Product Offerings
Steadier Yet Healthy Growth Awaits Hw Beverages and Packaged Food

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is Fuelled by Rising Concerns Over Obesity and Diabetes
Sinar Sosro Launches A New Product: Teh Botol Sosro Tawar
Limited Impact Is Expected
Competitive Landscape
Coca-Cola Indonesia Has A Clear Lead Within Bfy Beverages
International Players Continue To Dominate
the Presence of Local Players Is Set To Strengthen

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand Boosted by Increasing Consumer Awareness
Promising Growth Prospects for Reduced Sugar Confectionery
Growing Demand for Reduced Sugar Products
Competitive Landscape
Domestic Players Take Initiative To Raise Awareness of Bfy Options
Bfy Products Target Premium Rather Than Economy Channels
Rising Health Awareness Fuelling Demand

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Heavy Investment in Promotions Helps To Fuel Growth
Preference for Ff Products Set To Continue
A Private Label Ff Beverage Is Introduced in 2017
Competitive Landscape
Amerta Indah Otsuka With the Brand Pocari Sweat Leads Ff Beverages
Multinationals Lead
Value Shares of Local Players Set To Rise

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Baby Food Set To Continue Leading Sales
Chewing Gum Posts Strong Growth Due To Increased Oral Care Awareness
No Changes in Distribution Trends Expected
Competitive Landscape
Multinational Players Lead Sales
Investment in Marketing Key To Attracting Consumers
Internet Retailing Gaining Popularity for Purchasing Fortified/functional Products

Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Mainstream Consumers Remain Averse To Free From Products
Soy Milk Remains Key Contributor To Free From Packaged Food in Indonesia
New Product Launches To Fuel Demand
Competitive Landscape
Heinz Abc Indonesia Leads Soy Milk
Growing Availability To Attract Consumers
Expansion of Modern Retailers Helps Boost Free From Baby Milk Sales

Category Data
Table 54 Sales of Free From by Category: Value 2012-2017
Table 55 Sales of Free From by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Free From: % Value 2013-2017
Table 57 LBN Brand Shares of Free From: % Value 2014-2017
Table 58 Distribution of Free From by Format: % Value 2012-2017
Table 59 Forecast Sales of Free From by Category: Value 2017-2022
Table 60 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Outlet Expansion for Convenience Stores Helps To Boost Growth
Green Tea Continues To Be Favoured by Consumers
Nh Rtd Green Tea Set To Decline in Popularity
Competitive Landscape
Many Leading Players Within Nh Beverages Are Present Within Nh Green Tea
Rising Preference for Nh Green Tea To Support Company Positions
Sariguna Primatirta Gains A Stronger Foothold Within Nh Beverages

Category Data
Table 61 Sales of NH Beverages by Category: Value 2012-2017
Table 62 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 64 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 65 Distribution of NH Beverages by Format: % Value 2012-2017
Table 66 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Nuts, Seeds and Trail Mixes Continue To Lead Sales
Fruit Snacks Post Strong Growth Thanks To Expanding Varieties
Growing Importance of Social Media
Competitive Landscape
Access To Affordable and Abundant Raw Materials Allows for Lower Prices
Domestic Players To Continue Leading Sales
Retailers Boosting Availability of Naturally Healthy Packaged Food

Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2012-2017
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 72 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Awareness of Organic Food Boosts Growth of Organic Beverages
Limited Consumer Base Leads To Niche Sales
Lack of Awareness To Limit Sales
Competitive Landscape
Kampung Kearifan Indonesia Continues To Lead Organic Beverages
the Second Spot Is Occupied by Another Local Player, Javarabica
Increasing Cooperation With Retailers

Category Data
Table 75 Sales of Organic Beverages by Category: Value 2012-2017
Table 76 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 78 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 79 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 80 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Packaged Food Gains Foothold Among Higher Income Households
Premiumisation To Be Key Marketing Tool for Organic Packaged Food
Growing Distribution Via Internet Retailing
Competitive Landscape
Organic Rice Remains Highly Fragmented
Area Continues To Suffer From Limited Distribution
Private Label Sales Remain Negligible in Organic Packaged Food

Category Data
Table 82 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 86 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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