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Health and Wellness in Japan

  • ID: 1407308
  • Report
  • Region: Japan
  • 82 pages
  • Euromonitor International
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Japan’s economy saw sluggish growth in 2018 with only a limited increase in wages which limited the growth of health and wellness (HW) packaged food and beverages. Furthermore, the country’s population continues to shrink which is limiting volume growth. The better performing categories in 2018 were those which included natural ingredients with a perceived health benefit, such as NH packaged food and beverages.

The Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Japan

List of Contents and Tables
Executive Summary
Consumers Look for Natural Ingredients
Health Trends Drive Growth
Coca-Cola Holds Overall Lead But Local Companies Have Strong Presence
Supermarkets and Convenience Stores Dominate
Health and Wellness Set for Positive Outlook Despite Shrinking Population
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Show Preference for Naturally Healthy Beverages
Growing Interest in Reduced Caffeine Beverages
Demographic Factors Likely To Hinder Growth
Competitive Landscape
Coca-Cola Retains Healthy Lead
Kirin Sees Mixed Performance in 2018
New Pepsi Range Finds Instant Success
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographic Factors Influence Category Growth
Changing Perception of Reduced Fat Products Has Negative Impact
Consumers Look To Reduce Salt and Sugar Consumption
Competitive Landscape
Kewpie Corp Retains Lead But Loses Further Share
Kikkoman's Reduced Salt Soya Sauce Proves A Hit
Sunao Benefits From Demand for Low Carbohydrate Diets
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
New Ffc Labelling Creates Confusion
Consumers Show Preference for Naturally Healthy Over Fortified/functional Claims
Ff Energy Drinks Sees Strong Growth To Become the Largest Category
Competitive Landscape
Coca-Cola Continues To Struggle But Retains Lead
Monster Energy and Red Bull See Strong Growth
Weider Jelly Wins Support
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Probiotic Yoghurt Continues To Grow
Ff Gum Sales Continue Falling
Ff Breakfast Cereals Benefits From Its Positioning As A Healthy and Convenient Meal Solution
Competitive Landscape
Yakult Ladies and the Importance of Good Digestive Health
Meiji Retains Second Place
Lotte Targets Younger Audience As It Looks To Address Decline
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 51 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 52 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Dairy Milk Benefits From the Widespread Consumption of Soy Milk
Ha Milk Formula Sees Growing Demand Due To Rising Incidence of Allergies
Free From Meat Substitutes Stagnates in 2018 But Looks To Have Promising Future
Competitive Landscape
Sagamiya Continues To Innovate With Its Wide Range of Free From Meat Substitutes
Kikkoman Benefits From Growing Interest in Soy Milk
Private Label Sees Growth As Economy Struggles
Category Data
Table 58 Sales of Free From by Category: Value 2013-2018
Table 59 Sales of Free From by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Free From: % Value 2014-2018
Table 61 LBN Brand Shares of Free From: % Value 2015-2018
Table 62 Distribution of Free From by Format: % Value 2013-2018
Table 63 Forecast Sales of Free From by Category: Value 2018-2023
Table 64 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Drives Demand for Nh Beverages
Mugicha Proving Popular in An Rtd Format
Demand for Tomato Juice Grows
Competitive Landscape
Oi Ocha Sees Developing Brand Loyalty Thanks To Authentic Taste
Kagome Records Strong Growth in 2018
Suntory Sees Largest Increase in Value Share
Category Data
Table 65 Sales of NH Beverages by Category: Value 2013-2018
Table 66 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 68 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 69 Distribution of NH Beverages by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Benefits of A High Fibre Diet Generates Demand
New EU Trade Deal Should Support Growth in Nh Olive Oil
Health and Convenience Drive Demand for Quick Snack Solutions
Competitive Landscape
Nisshin Oillio Leads Fragmented Category
Changing Breakfast Habits Support Growth of Kellogg
Kyoritsu Sees Strong Growth With Range of Popular Snacks
Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2013-2018
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 76 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Perceived To Be Expensive and With No Clear Benefit
New Distribution Channels Offer Hope for Organics
Organic Black Tea and Fruit/herbal Tea See Gains
Competitive Landscape
Organic Beverages Remains Highly Fragmented
Ito En Benefits From Strength in Tea
Private Label Benefits From Investment by Aeon
Category Data
Table 79 Sales of Organic Beverages by Category: Value 2013-2018
Table 80 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 82 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 83 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 84 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Packaged Food Remains A Relative Niche in Japan
Consumers Open Wallets To Premium Chocolate
Internet Retailing Accounts for Significant Share of Sales
Competitive Landscape
Artisanal Players Lead A Fragmented Category
Organic Soy Sauce Proving Popular
Aeon Increases Focus on Organic Range
Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 90 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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