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Baked Goods in Croatia

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    Report

  • 24 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1449087
Value sales growth of baked goods in Croatia in 2025 was mainly supported by price adjustments, higher production costs being passed on, and steady consumer demand for both staple and premium bakery products. While the category remains dominated by traditional bread and pastry staples, health and wellness considerations are gradually influencing baked goods, and retailers and bakeries are increasingly emphasising ingredient quality and freshness.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising influence of health and wellness concerns
INDUSTRY PERFORMANCE
  • Higher prices and rising interest in more differentiated products drive value growth in 2025
  • Freshly baked items remain a cornerstone of Croatia’s everyday food culture
WHAT’S NEXT?
  • Nominal growth driven by inflation and trading-up to more specialised products
  • Rising influence of health and wellness considerations
  • Expanded list of controlled food items
COMPETITIVE LANDSCAPE
  • Mlinar leads thanks to its nationwide reach, brand strength, investment-backed expansion, and continuous innovation
  • Mondelez benefits from its strong position in packaged sweet bakery products
CHANNELS
  • Convenience stores and discounters capture growth from changing shopping habits and price sensitivity
  • E-commerce benefits from the growing digitalisation of grocery retail and consumer preference for convenience
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
  • Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Private label expansion as economic pressure persists
  • High global sugar and cocoa prices present challenges for sweet staples
  • Health and sustainability trends advance
WHAT’S NEXT?
  • Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
  • Companies focus on efficiency, innovation, and credibility
  • Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
  • Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
  • Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
  • Strong preference for Croatian products
CHANNELS
  • Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
  • E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
  • Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources