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Wound Care in Estonia

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    Report

  • 20 Pages
  • September 2023
  • Region: Estonia
  • Euromonitor International
  • ID: 1573092
2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other outdoor activities, with the demand for small trauma treatments rising. However, the largest category of sticking plasters/adhesive bandages remains in decline due to market saturation.

The analyst's Wound Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WOUND CARE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising demand for small trauma treatments with return of active lifestyles
  • Sticking plasters/adhesive bandages benefits from being a common household item
  • Beiersdorf maintains its clear lead in 2023
PROSPECTS AND OPPORTUNITIES
  • Market saturation hampers future growth
  • Rising private label presence as it offers both improving quality and attractive pricing
  • Multiple purchases of first aid kits are unnecessary
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2018-2023
  • Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2022-2023
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources