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Breakfast Cereals in Canada

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    Report

  • 24 Pages
  • November 2025
  • Region: Canada
  • Euromonitor International
  • ID: 1607207
Value sales of breakfast cereals are achieving marginal positive growth in Canada in 2025, in a slight improvement compared to the previous year. Meanwhile, volume sales remain in a small negative slump, slightly down from the previous year.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales improve slightly, while volume sales fall
INDUSTRY PERFORMANCE
  • Healthy-positioned breakfast cereals are those which perform the best
  • Health and wellness trends continue to overlap with affordability concerns
WHAT’S NEXT?
  • Small value growth and flat volume expected for breakfast cereals
  • Indulgent categories to lean on snacking trends to target younger consumers
  • Wellness trends and labelling updates to dampen growth of cereals
COMPETITIVE LANDSCAPE
  • WK Kellog maintains leading place thanks to strength of overall portfolio
  • PepsiCo sees strongest company growth after recovering from product recalls in 2024
CHANNELS
  • Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
  • Retail e-commerce sees the strongest channel growth
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CANADA
EXECUTIVE SUMMARY
  • Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Still-high prices continue to restrict stronger volume sales
  • Health and wellness trends continue to overlap with affordability concerns
  • Snacking trends continue, supporting baseline sales
WHAT’S NEXT?
  • Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
  • International/multicultural flavour trends look set to stay over the coming years
  • Evolving labelling requirements set to impact indulgent and high-sugar products
COMPETITIVE LANDSCAPE
  • Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
  • Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
  • Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
CHANNELS
  • Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
  • Retail e-commerce sees the strongest channel growth
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources