Breakfast Cereals in the US

Sales of breakfast cereals have declined in value and volume terms in 2025 with demand being impacted both by financial pressures and growing health concerns. Muesli and granola has been the outlier reporting significant growth in 2025 thanks to its healthier image and investment in new product development. The big news in breakfast cereals in 2025 was Ferrero’s USD3.1 billion acquisition of WK Kellogg.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.