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Breakfast Cereals in Colombia

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    Report

  • 22 Pages
  • November 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 2096740
Sales of breakfast cereals remain in a negative slump in Colombia in 2025, in both value and volume terms, albeit at less steep declines than seen in 2024. This sluggish performance is attributed to the fact that consumers are still showing price sensitivity and opting for cheaper alternatives and smaller pack sizes. However, the improvement on last year also indicates consumer spending power is gradually improving.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales remain in a negative slump due to ongoing price sensitivity, albeit at less steep declines than seen last year
INDUSTRY PERFORMANCE
  • New product launches continue, despite sluggish performance
  • Health and wellness trends drive purchasing behaviour
WHAT’S NEXT?
  • Improving economic conditions will lead to increased demand
  • Manufacturers respond to demand for healthier options
  • On-the-go cereal packs will appeal to busy consumers
COMPETITIVE LANDSCAPE
  • Kellogg’s leadership supported by ongoing innovations
  • Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
CHANNELS
  • Supermarkets and hypermarkets remain the key channels for breakfast cereals, thanks to wide array of products and special offers
  • Retail e-commerce sees growth in breakfast cereals, thanks to omnichannel strategies
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
  • Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Home meal preparation and budget-friendly options drive sales
  • Growing focus on quality, despite ongoing price sensitivity
  • Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
  • Ongoing positive sales, supported by polarised trends of premiumisation and affordability
  • Ongoing health and wellness trends focus on nutritional options - even at higher prices
  • Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
  • Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
  • Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
  • Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
  • Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources