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Menswear in Brazil

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    Report

  • 25 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 1607444
Menswear in Brazil demonstrated resilience in 2025, with growth in both retail volume and value terms, driven by the return to in-person work and social events, and rising interest in athleisure and functional fashion. The market is expected to continue growing over the forecast period driven by rising disposable income and demand for versatile, comfortable, and stylish pieces.

This Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving economy provides a boost to sales of menswear
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium brands thrive amid market polarisation
  • Men's outerwear drives sales with a focus on functional and stylish apparel
  • Reserva's football collaborations captivate male consumers
  • CHART 3 Reserva Connects Premium Menswear with Popular Culture Through Football
WHAT’S NEXT?
  • Rising disposable income growth set to fuel demand for versatile menswear
  • Men's outerwear set to maintain dominance with functional appeal
  • Sustainability and inclusivity redefine masculinity in menswear
COMPETITIVE LANDSCAPE
  • Leading companies strengthen their presence through strategic moves
  • Strategic moves and product launches create new opportunities
CHANNELS
  • Apparel specialists lead menswear distribution backed by an omnichannel presence
  • Digital channels drive growth with a focus on personalisation and convenience
  • CHART 4 Aramis Reinvents Menswear with AI-Powered Design and Smart Retail Strategy
  • No new retail concepts or collaborations expected for 2026
PRODUCTS
  • Sustainable practices drive innovation in menswear designs
  • Osklen and Reserva lead the way in sustainable menswear
  • CHART 5 Osklen Elevates Sustainable Menswear with ASAP Concept
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
  • CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Brazil 2025
  • CHART 13 Key Insights on Consumers in Brazil 2025
  • CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • Innovative product design drives business growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources