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Menswear in Brazil

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    Report

  • 28 Pages
  • January 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 1607444
In 2023, Brazil found itself at a crossroads of economic recovery and lingering challenges. After grappling with the aftermath of the pandemic, economic perspectives have brightened, and inflation has somewhat stabilised. However, the path to financial stability remains arduous for consumers, who continue to grapple with diminished purchasing power and soaring prices exacerbated by global crises and wars.

The Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSWEAR IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Influential figures and emerging styles in Brazilian menswear
  • Shaping masculinity amidst controversies
  • The digital reshaping of menswear in Brazil
PROSPECTS AND OPPORTUNITIES
  • The leading role of women in Brazilian shopping
  • Redefining masculinity in menswear in Brazil
  • Pioneering innovation in everyday menswear
CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2018-2023
  • Table 2 Sales of Menswear by Category: Value 2018-2023
  • Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources