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Menswear in Mexico

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    Report

  • 22 Pages
  • January 2026
  • Region: Mexico
  • Euromonitor International
  • ID: 2903377
The menswear market in Mexico is experiencing a recovery driven by domestic production, with local brands gaining traction due to their competitive pricing and alignment with domestic consumer preferences. The market is forecast to continue growing at a CAGR of 6% to reach MXN175,789 million by 2030, driven by increasing demand for streetwear and sustainable fashion. To succeed, brands should focus on local production, strategic partnerships, and adapting to changing consumer preferences.

This Menswear in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Domestic production and local brands drive menswear recovery
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Domestic production drives recovery in menswear sales
  • Men's outerwear dominates sales
  • Market polarisation fuels the rise of resale and the struggle of the premium segment
  • CHART 2 Circular Fashion for Men Gains Traction with Vopero
WHAT’S NEXT?
  • Fast fashion sets the pace in Mexico’s menswear market
  • Global brands, local styles
  • CHART 3 Analyst Insight
  • Sustainability and streetwear shape future trends
COMPETITIVE LANDSCAPE
  • Leading brands benefit from strategic partnerships
  • Inditex, Industria de Diseño Textil SA benefits from offering different brands to suit all needs
CHANNELS
  • Apparel and footwear specialists drive menswear sales
  • Retail e-commerce gains traction in menswear
  • Vopero shows the business potential of circular fashion
PRODUCTS
  • Shein’s local strategy offsets rising tariff costs
  • CHART 4 Shein Launches 2025 Pop-Up Tour to Engage Mexican Consumers
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
  • CHART 8 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
  • CHART 9 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Mexico 2025
  • CHART 12 Key Insights on Consumers in Mexico 2025
  • CHART 13 Consumer Landscape in Mexico 2025
APPAREL AND FOOTWEAR IN MEXICO
EXECUTIVE SUMMARY
  • Polarisation seen in apparel and footwear due to a challenging macro-economic environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tariffs and economic stagnation drive market polarisation
  • Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
  • Omnichannel strategies key to converting traffic into sales
WHAT’S NEXT?
  • Steady growth ahead for Mexico’s apparel and footwear
  • Resale and rental market gains traction
  • Technology integration boosts competitiveness
COMPETITIVE LANDSCAPE
  • Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
CHANNELS
  • Apparel and footwear specialists lead distribution
  • Retail e-commerce grows with technology and changing consumer behaviour
PRODUCTS
  • Balenciaga reinvents the Speedcat with bold, luxury design
  • Industry 5.0 transforms footwear production in Guanajuato
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources