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Direct Selling in Morocco

  • ID: 1801620
  • Report
  • February 2020
  • Region: Morocco
  • 4 pages
  • Euromonitor International
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In 2019, direct selling was led by a few significant players, and most have their own competitive advantage that keeps customers ordering from their catalogue. Even though in many areas, Moroccan consumers are not loyal, the opposite is the case in direct selling. Households which are accustomed to buying Avon products will continue to do so, even though they might also try competing brands.

The Direct Selling in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Direct Selling in Morocco
About the Publisher
March 2020

List of Content and Tables

Headlines
Prospects
Beauty and Personal Care Groups Dominate Direct Selling in Morocco, As Representatives have Worked to Build Up Strong Consumer Bases
E-Commerce Drives the Growth of Direct Selling in Morocco As Players Partner with Popular Platform Jumia
The Moroccan Association of Direct Selling Renews Its Board of Directors
Competitive Landscape
Oriflame Retains Its Leadership Position, Benefiting from a Partnership with Jumia, While Avon Invests in Its Employees and Social Media Activations
Forever Living Products Boost Sales by Aligning Its Products to the Growing Health and Wellness Trend
Consumers are Becoming more Independent and Less Influenced by Direct Selling Representatives
Channel Data
Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling Gbo Company Shares: % Value 2015-2019
Table 4 Direct Selling Gbn Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Executive Summary
In 2019, Growth is Boosted by the Development of New Shopping Centres, As Increasingly Busy Lifestyles in Morocco is Encouraging the Growth of Modern Retailers
E-Commerce Grows Rapidly, As Stores Continue to Launch E-Commerce Platforms and Cross-Border E-Commerce Continues to Develop
The New Port in Tangier, Tanger Med Ii, will Contribute to the Development of the Maritime Transportation of Goods and Boost Economic Development
Consumers are Becoming more Independent-Minded, Trusting their Own Opinions Being Less Influenced by In-Stores Salespeople
The Summer Shopping Festival Organised by Morocco Mall Drives the Sales of Retailers in 2019, Particularly Apparel and Footwear, and Beauty and Health Care
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value 2014-2019
Seasonality
Back to School
Eid Al-Adha
Achoura
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-Based VS Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing Gbo Company Shares: % Value 2015-2019
Table 35 Retailing Gbn Brand Shares: % Value 2016-2019
Table 36 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
Table 37 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
Table 38 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers Gbo Company Shares: % Value 2015-2019
Table 42 Grocery Retailers Gbn Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers Lbn Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers Gbo Company Shares: % Value 2015-2019
Table 50 Mixed Retailers Gbn Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers Lbn Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-Based VS Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
Coronavirus (Covid-19)
Sources
Summary 2 Research Sources
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