Direct Selling in Morocco

  • ID: 1801620
  • Report
  • Region: Morocco
  • 37 pages
  • Euromonitor International
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Direct selling in Morocco is expected to continue to post stable growth over the forecast period. This channel is growing with the introduction of small direct sellers. The main players tend to specialise in the retailing of beauty products and accessories; an area that is gradually growing in Morocco and gaining popularity across different segments, mainly younger customers. The latter follow the latest trends and tend to look for the newest beauty products available.

The Direct Selling in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIRECT SELLING IN MOROCCO

List of Contents and Tables
  • Headlines
  • Prospects
  • Direct Selling Grows Due To High Demand for Beauty and Personal Care
  • Usage of Internet To Increase Sales
  • Proximity To Customers Through Brand Representatives Increase Value Sales
  • Competitive Landscape
  • Oriflame Leads Direct Selling
  • Other Key Players Use Different Marketing Strategies To Compete
  • Internet Retailing Competition Arises
  • Channel Data
  • Table 1 Direct Selling by Category: Value 2012-2017
  • Table 2 Direct Selling by Category: % Value Growth 2012-2017
  • Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Executive Summary
  • Satisfactory Progress by Moroccan Economy Positively Impacts Retailing
  • Changing Purchasing and Consumption Habits
  • Traditional Grocery Retailers Loses Value Share, Despite Domination
  • New Technology Usage Is the Trend
  • the Effects of the Emergence of Shopping Centres on Consumption Habits
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Cash and Carry
  • Table 7 Cash and Carry Sales: Value 2012-2017
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
  • Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  • Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 34 Retailing GBO Company Shares: % Value 2013-2017
  • Table 35 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
  • Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  • Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  • Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  • Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  • Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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