Direct Selling in Nigeria

  • ID: 4455611
  • Report
  • Region: Nigeria
  • 37 pages
  • Euromonitor International
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The increasing numbers of the urban population using social media networks such as Facebook and Twitter is expected to boost sales growth of the direct selling channel as potential customers can be reached in an easier and faster manner for marketing and sales. However, growth will be primarily driven by an expected improvement in the economy over the forecast period.

The Direct Selling in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIRECT SELLING IN NIGERIA

List of Contents and Tables
  • Headlines
  • Prospects
  • A Growing Economy and Rising Social Media Traffic Boost Direct Selling
  • Beauty and Personal Care and Consumer Health Dominate Direct Selling Sales
  • the Urge for Additional Sources of Income Drives Demand; Mobile Payments Enhance Sales
  • Competitive Landscape
  • Forever Living Products Nigeria Holds the Lead in Direct Selling
  • Oriflame Ranks Second
  • Competitive Rivalry From Internet Retailing Impacts This Channel
  • Channel Data
  • Table 1 Direct Selling by Category: Value 2012-2017
  • Table 2 Direct Selling by Category: % Value Growth 2012-2017
  • Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 5 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Executive Summary
  • Retailing in Nigeria Experiences Slow Growth in 2017
  • General Price Increases Affect Disposable Income in 2017
  • Growing Young Urban Population Drives Growth
  • Mobile Payment Awareness Drives Growth of Retailing in Nigeria
  • Over the Forecast Period, Retailing Is Expected To Continue To Grow
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Cash and Carry
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
  • Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  • Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 33 Retailing GBO Company Shares: % Value 2013-2017
  • Table 34 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
  • Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  • Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  • Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  • Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  • Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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