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Wound Care in Finland

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    Report

  • 20 Pages
  • September 2025
  • Region: Finland
  • Euromonitor International
  • ID: 1830231
Value sales of wound care products increased in Finland in 2025, although the overall pace of growth remained moderate. This was largely due to ongoing consumer price sensitivity, as many individuals continued to prioritise affordability over premium features. The economic climate and inflationary pressures contributed to cautious spending behaviours, particularly in non-essential categories.

The Wound Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest growth in wound care is driven by innovation and targeted campaigns
  • Orkla Care retains the leadership in Finnish wound care while niche players drive dynamic growth
  • The shift towards retail e-commerce and grocery retailing dampens the share of pharmacies
PROSPECTS AND OPPORTUNITIES
  • Economic recovery is expected to support premium wound care, but private label will gain ground
  • Innovation in healing and the user experience is set to drive premiumisation
  • Medical line extensions are set to support differentiation and growth in wound care
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2020-2025
  • Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN FINLAND
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources