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Traditional Toys and Games in South Korea

  • ID: 1855496
  • Report
  • August 2020
  • Region: South Korea
  • 23 pages
  • Euromonitor International
The ongoing decline in the birth rate was a significant challenge facing the traditional toys and games industry in 2019. The number of new-borns was 438,420 in 2015, with a 1.24 fertility rate, while in 2019, there were 303,100 new-borns, and the fertility rate was 0.92. This is the lowest rate among the OECD countries. Even though the extended family often purchases items for their grandchildren or cousins, these factors are not enough to impact the decline in the industry.

The Traditional Toys and Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Headlines

Pre-COVID-19 Performance
  • the Decreasing Birth Rate and a Lack of Flagship Toys Stifle Growth in 2019
  • E-Commerce Shares Rise in 2019, As Consumers Appreciate Competitive Price Points, Convenience and Delivery
  • Young Toys Inc Continues to Lead the Landscape in 2019, While the Japanese Boycott Fails to Impact Sales of Japanese Toy Manufacturers
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Traditional Toys and Games
  • Recovery and Opportunities
Category Data
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
  • Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
  • Table 4 Sales of Traditional Toys and Games by Licensed VS Non-Licensed: % Value 2014-2019
  • Table 5 Sales of Traditional Toys and Games by Electronic VS Non-Electronic: % Value 2014-2019
  • Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
  • Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
  • Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
  • Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
  • Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
  • Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
  • Table 12 Forecast Sales of Traditional Toys and Games by Licensed VS Non-Licensed: % Value 2019-2024
Executive Summary
  • COVID-19 Impact on Toys and Games
  • COVID-19 Country Impact
  • in 2019, the Low Fertility Rate and Growth of Mobile Games Challenges the Traditional Toy Landscape, As 5G Technology Allows Players to Launch Vr Headsets
  • Ncsoft Corp Retains Its Lead in 2019, As Online and Mobile Options Continue to Compete Against Traditional Toys and Games
  • Positive Growth is Predicted for the Forecast Period, However Low Fertility Rates will Continue to Challenge Value Sales for the Industry
Market Data
  • Table 13 Sales of Toys and Games by Category: Value 2014-2019
  • Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
  • Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
  • Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
  • Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
  • Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
  • Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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