+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Traditional Toys and Games in South Korea

  • ID: 1855496
  • Report
  • May 2021
  • Region: South Korea
  • 22 Pages
  • Euromonitor International
Overall, traditional toys and games presented solid current value growth in 2020, with a better performance than seen for the previous three years, and this was despite the falling birth rate. However, performances varied between categories. Due to COVID-19, schools were temporarily closed, with online classes running in their place.

The publisher's Traditional Toys and Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

TRADITIONAL TOYS AND GAMES IN SOUTH KOREAKEY DATA FINDINGS
2020 IMPACT
  • Scientific/educational drives growth due to school closures
  • Strong shift to e-commerce due to fear of shopping in stores
  • LEGO Korea moves closer to the leader

RECOVERY AND OPPORTUNITIES
  • Stronger growth maintained than seen in much of the review period
  • New competitions and cartoons set to appeal to consumers
  • Hypermarkets and e-commerce expected to perform well

CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

TOYS AND GAMES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?

MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2015-2020
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown