Video Games in China

In 2024, video games in China showed growth, primarily due to the increasing popularity of mobile games and online games and subscriptions, and the development of culturally relevant game titles. The integration of AI personalisation and local innovation, which often incorporates Chinese themes and narratives, had a significant impact. The category also saw an increase in consolidation among the top companies over the review period, and a growing interest in cross-platform and cloud gaming.

The Video Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.