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Video Games in South Korea

  • PDF Icon

    Report

  • 25 Pages
  • July 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 1855506
In 2024, video games in South Korea recorded solid value growth, propelled by AI and digital content. Notable trends included AI-driven personalisation and strategic partnerships, which boosted gameplay and user acquisition. Companies focused on the global market with PC and console games, adhering to regulations mandating probability-based item disclosure. The competitive landscape is showing signs of consolidation, with major companies claiming considerable share.

The Video Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • AI and further shift towards digital content shape performance of video games
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Growth of video games software driven by digital sales
  • Pikmin pop-up store drives customer acquisition with collectibles
  • CHART 2 Pikmin Leads Game IP Push into Offline Collectibles
  • Krafton partners with McLaren and NVIDIA to enhance user engagement
  • CHART 3 Krafton And McLaren Mobile Game Partnership
  • WHAT’S NEXT?
  • Video games software set to drive future growth
  • AI personalisation and strategic partnerships drive video game changes
  • CHART 4 Analyst Insight
  • Local games studios consider overseas expansion as regulations could hinder in-game purchases
COMPETITIVE LANDSCAPE
  • Nexon strengthens leadership through user experience focus
Pikmin's appealing characters gain popularity among millennials and Generation Z
  • Companies look to strengthen positions through acquisitions
  • Krafton invests in studios, and launches AI-powered community simulation game
CHANNELS
  • Retail e-commerce dominates distribution amid in-app purchase growth
  • Nikke and Pikmin pop-ups boost experiential retail engagement
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 From Gachia Park to Hypermarkets
  • CHART 8 JYP’s DENIMALZ Campaign Charms Fans
  • CHART 9 Krafton Bets on AI with InZOI Launch
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in South Korea 2024
  • CHART 12 Key Insights on Consumers in South Korea 2024
  • CHART 13 Consumer Landscape in South Korea 2024
TOYS AND GAMES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Collectibles, kidults and digital content help drive positive performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Largest category of video games registers most dynamic performance overall
  • Gachapon trend expands, influencing marketing beyond toys and games
  • Bigglz uses AI to enhance toy customisation and engagement
  • DAY6's DENIMALZ merchandise leverages customisation to engage fans
  • WHAT’S NEXT?
  • Video games to continue driving growth of toys and games
  • AI to drive development in toys and games
  • Gacha marketing to gain further traction, but this will be more of a challenge for video games
  • Change to chat feature for Among Us alienates Generation Alpha
COMPETITIVE LANDSCAPE
  • Leader Nexon uses AI marketing, while Catch Teenieping gains notable share in dolls and accessories
  • Pikmin game resonates with millennials and Generation Z for providing enjoyment
  • Neptune diversifies via independent studio investment; Aurora World acquires Mary Meyer
CHANNELS
  • Retail e-commerce expansion driven by changing industry and pre-order systems
  • Gacha retail model helps to boost toys and games, while expanding across consumer goods
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources