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Video Games in Hong Kong, China

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    Report

  • 20 Pages
  • July 2025
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1855502
In 2024, video games in Hong Kong returned to growth after a year of decline, outperforming the regional average. The rise of subscription services and cloud gaming has made gaming more accessible to those who are looking for space-saving solutions. Mobile games continues to dominate, with hyper-casual games remaining popular. The competitive landscape is fragmented, but it benefits from government support and serves as a stepping stone for Chinese games looking to reach Western audiences.

This Video Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Video Games in Hong Kong, China
Key Data Findings
2024 Developments
Video Games Continues to Be Driven by Digital Content and Subscription Services
  • Chart 1 Key Trends 2024
Industry PerformanceVideo Games Returns to Growth, Supported by Subscription Services
Gamebear Reduces Latency and Reporting Times Using Cloud Services
  • Chart 2 Analyst Insight
Tencent and Netease Use Subscriptions to Broaden Access for Gamers
  • Chart 3 Netease Reveals New Battle Royal Strategy With Mobile E-Sports Offerings
What’S Next?Video Games Software Set to Spearhead ExpansionNew Consoles Offer Access to Steam Libraries, Boosting Online Games and SubscriptionsGrowth of Mobile Games and Esports Underpinned by Government SupportCompetitive LandscapeFragmented Competitive Landscape Sees Chinese Studios Expanding Globally Via PartnershipsMad Catz Launches N.E.K.O. Arcade Controller for Fighting Games
Genshin Impact and Pop Mart Collaboration Targets Kidult Trend
  • Chart 4 Dress-Up Dreams Collection from Genshin Impact Leveraging Kidult Trend
ChannelsRetail E-Commerce Strengthens Its Dominance as Distribution ChannelHp Launches Omen Gaming Laptop With Ai Cooling Features, Supporting Digital Computer Games
Country Reports Disclaimer
  • Chart 5 Key Trends 2024
  • Chart 6 Gamebear’S Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
  • Chart 7 Analyst Insight
  • Chart 8 52Toys Aims for Aggressive Expansion With New Ipo Listing
  • Chart 9 Real Gdp Growth and Inflation 2019-2029
  • Chart 10 Pest Analysis in Hong Kong, China 2024
  • Chart 11 Key Insights on Consumers in Hong Kong, China 2024
  • Chart 12 Consumer Landscape in Hong Kong, China 2024
Toys and Games in Hong Kong, ChinaExecutive SummaryRising Sales Mainly Driven by Video Games and Kidult TrendKey Data FindingsIndustry PerformanceVideo Games Continues to Drive Overall Industry SalesGamebear Migrates to Cloud, Reducing Latency and Improving ReportingKidult Trend Increases Value of Toys Targeting AdultsWhat’S Next?Video Games to Drive Future Growth of Toys and GamesThe Need to Expand Target Audience to Drive Sales in a Market With Declining Birth RateAi Integration and Increasing Focus on Stem ToysCompetitive Landscape
Concentration in Competitive Landscape Declines, With Chinese Brands Making Gains
52Toys Targets Ipo Amid Growing Collectibles Trend
Folotoy Integrates Ai Chatbot With Plush Toys for Interactive TutoringChannelsRetail E-Commerce Offers Retailers Wider Reach Due to Cross-Border PlatformsHktdc's Exhibition+ Boosts Retail Connections, while Gba Opens Cross-Border SalesEconomic ContextConsumer ContextCountry Reports DisclaimerSourcesSummary 1 Research Sources