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Video Games in Indonesia

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    Report

  • 22 Pages
  • June 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 2315992
Video games experienced value growth in Indonesia in 2024, driven by video games software. This was influenced by the popularity of mobile gaming, and the kidult trend, which increased spending on premium games and subscriptions. E-commerce platforms played a crucial role in distribution, offering accessibility and convenience. The competitive landscape remained highly fragmented, with key players having a presence in mobile games, and growth seen for players offering subscription models.

The Video Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by mobile gaming, kidult spending, and subscriptions
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Growth in video games software driven by mobile games
  • Engagement and sales of video games via hybrid retailers driven by kidults
  • Subscription services drive value growth due to affordable premium content
  • CHART 2 All-You-Can-Play Model Drives Xbox Game Pass Popularity in Indonesia
  • WHAT’S NEXT?
  • Rising disposable incomes to drive growth in video games
  • Kidult trend to boost nostalgic gaming products via collaborations with brands
  • Mobile and digital games set to maintain their rising trend, with localisation key
  • Digital-first strategies and community engagement likely to drive success for video games firms
COMPETITIVE LANDSCAPE
  • Indie games studios benefit from localisation and mobile-first design
  • Players in both mobile and console games remain important
  • CHART 3 Analyst Insight
CHANNELS
  • E-commerce channels become the main focus of sales of video games
  • Tokopedia partnership with PlayStation contributes to growth for retail e-commerce
  • CHART 4 Tokopedia and PlayStation Partnership Fuels Digital Console Sales
  • Rental and retail hybrid model is important in Indonesia
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Pokémon Trading Cards Spark Cross-Generational Buzz in Indonesia
  • CHART 7 Analyst Insight
  • CHART 8 Real GDP Growth and Inflation 2019-2029
  • CHART 9 PEST Analysis in Indonesia 2024
  • CHART 10 Key Insights on Consumers in Indonesia 2024
  • CHART 11 Consumer Landscape in Indonesia 2024
TOYS AND GAMES IN INDONESIA
EXECUTIVE SUMMARY
  • Kidults, collectibles, and mobile-first gaming fuel growth in Indonesia
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Traditional toys and games drives growth within toys and games
  • Marvel and Transformers action figures gain from the kidult trend
  • Pokémon cards and Pop Mart blind boxes drive growth in collectibles in toys and games
  • WHAT’S NEXT?
  • Video games set to continue to dominate, and will also experience growth
  • Kidult and collectibles trends will drive change in toys and games
  • Education and the environment set to play important roles
  • Addo and Playgro to gain traction through affordability and brand trust
  • Retail e-commerce set to gain further traction in traditional toys and games
COMPETITIVE LANDSCAPE
  • Mattel and Lego retain share amidst fragmentation and kidult growth
  • Pop Mart and Addo gain traction through trends and retail strategies
  • Brands which effectively use retail e-commerce perform well
  • Hasbro launches colour mixer kit for STEM and art education
CHANNELS
  • Blending offline and online channels
  • Addo leverages e-commerce to expand its reach
  • Miniso opens Sanrio flagship store to deepen consumer connections
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources