Video games experienced value growth in Indonesia in 2024, driven by video games software. This was influenced by the popularity of mobile gaming, and the kidult trend, which increased spending on premium games and subscriptions. E-commerce platforms played a crucial role in distribution, offering accessibility and convenience. The competitive landscape remained highly fragmented, with key players having a presence in mobile games, and growth seen for players offering subscription models.
This Video Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Video Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Video Games in IndonesiaIndustry PerformanceGrowth in Video Games Software Driven by Mobile GamesEngagement and Sales of Video Games Via Hybrid Retailers Driven by KidultsWhat’S Next?Rising Disposable Incomes to Drive Growth in Video GamesKidult Trend to Boost Nostalgic Gaming Products Via Collaborations With BrandsMobile and Digital Games Set to Maintain Their Rising Trend, With Localisation KeyDigital-First Strategies and Community Engagement Likely to Drive Success for Video Games FirmsCompetitive LandscapeIndie Games Studios Benefit from Localisation and Mobile-First DesignChannelsE-Commerce Channels Become the Main Focus of Sales of Video GamesRental and Retail Hybrid Model is Important in IndonesiaToys and Games in IndonesiaExecutive SummaryKidults, Collectibles, and Mobile-First Gaming Fuel Growth in IndonesiaKey Data FindingsIndustry PerformanceTraditional Toys and Games Drives Growth Within Toys and GamesMarvel and Transformers Action Figures Gain from the Kidult TrendPokémon Cards and Pop Mart Blind Boxes Drive Growth in Collectibles in Toys and GamesWhat’S Next?Video Games Set to Continue to Dominate, and Will Also Experience GrowthKidult and Collectibles Trends Will Drive Change in Toys and GamesEducation and the Environment Set to Play Important RolesAddo and Playgro to Gain Traction Through Affordability and Brand TrustRetail E-Commerce Set to Gain Further Traction in Traditional Toys and GamesCompetitive LandscapeMattel and Lego Retain Share Amidst Fragmentation and Kidult GrowthPop Mart and Addo Gain Traction Through Trends and Retail StrategiesBrands Which Effectively Use Retail E-Commerce Perform WellHasbro Launches Colour Mixer Kit for Stem and Art EducationChannelsBlending Offline and Online ChannelsAddo Leverages E-Commerce to Expand Its ReachMiniso Opens Sanrio Flagship Store to Deepen Consumer ConnectionsEconomic ContextConsumer ContextCountry Reports DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Growth Driven by Mobile Gaming, Kidult Spending, and Subscriptions
Subscription Services Drive Value Growth Due to Affordable Premium Content
Players in Both Mobile and Console Games Remain Important
Tokopedia Partnership With Playstation Contributes to Growth for Retail E-Commerce
Country Reports Disclaimer
