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Video Games in Singapore

  • PDF Icon

    Report

  • 22 Pages
  • July 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 1855505
Video games in Singapore recorded a value decline in 2024, driven by lower hardware sales and consumer anticipation for new models. Gamers are increasingly looking for new and innovative ways to play, such as enhanced gaming experiences. Cloud gaming and AI integration are two emerging trends that are helping to improve user engagement. The competitive landscape remained fairly fragmented, but retail e-commerce continued to dominate distribution.

The Video Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players increasingly search for enhanced experiences amid rise of cloud gaming
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games declines amid anticipation for new hardware launches
  • M1 leverages infrastructure for cloud gaming adoption with attractive GamePRO plan
  • CHART 2 Zolaz - Popular Cloud Gaming Service Provider in Singapore
  • Sony and Nintendo invest in consoles amid inflation
  • CHART 3 Nintendo Switch 2
  • WHAT’S NEXT?
  • Video games software to lead category growth over the forecast period
  • New consoles and software to drive spending in local market
  • AI-driven game development improves user engagement with realistic characters
COMPETITIVE LANDSCAPE
  • Activision Blizzard acquisition drives Microsoft share gain, while Nintendo loses ground
  • CHART 4 Analyst Insight
  • Independent game studios drive dominance of “others”
CHANNELS
  • Retail e-commerce dominates video game distribution with significant expansion
  • Local gaming convention and competitions aim to increase interest in video games
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 BANDAI NAMCO Supports Community of Collectors
  • CHART 8 PlayStation 5 Pro
  • CHART 9 Pop Mart Robo Shop Vending Machines
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Singapore 2024
  • CHART 12 Key Insights on Consumers in Singapore 2024
  • CHART 13 Consumer Landscape in Singapore 2024
TOYS AND GAMES IN SINGAPORE
EXECUTIVE SUMMARY
  • Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Traditional toys and games gains ground, while video games declines in Singapore
  • Blind box trend driven by social media and collector psychology
  • BANDAI leverages kidult trend with community events and model creation
  • PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
  • WHAT’S NEXT?
  • Video games to resume growth and lead overall toys and games
  • Sustainability and AI-enhanced games to shape demand for toys and games
  • Digitalisation to influence distribution strategies
  • Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
  • Lego and Pop Mart brands gain ground in fragmented competitive landscape
  • Pop Mart uses series diversity and “FOMO” to drive purchases
CHANNELS
  • Offline stores remain key for traditional toys and games, while online dominates video games
  • Pop Mart Robo Shop vending expands access to products to support growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources