Video Games in Sweden

In 2024, video games in Sweden experienced solid value growth, propelled by hardware and software advancements, particularly major game releases and in-game subscriptions. Notable trends included cross-platform play, the kidult phenomenon, and AI-driven personalisation. E-commerce remained the dominant distribution channel, with digital distribution reshaping the retail environment. Competitive landscape concentration also increased, with the top companies holding over 50% value share.

The Video Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.