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Video Games in the Netherlands

  • PDF Icon

    Report

  • 23 Pages
  • July 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 1855509
Video games in the Netherlands experienced value growth in 2024, with increases for both hardware and software. This was due to an expanding gamer population and consumer demand for diverse gaming experiences, in addition to the increased availability of cloud gaming and new releases. The emphasis on core brands shaped the category, with companies investing in established franchises. Retail e-commerce continued to dominate distribution, while Microsoft and Sony extended their leading positions.

The Video Games in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for core brands and the expanding gamer population contribute to growth
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Releases such as Call of Duty and EA Sports FC 25 drive sales of video games software
  • CHART 2 Analyst Insight
  • Xbox expands cloud gaming, positioning itself as a cost-effective platform
  • CHART 3 Xbox Cloud Gaming Expands Access Beyond Consoles
  • WHAT’S NEXT?
  • Video games hardware and software set to expand in the forecast period
  • CHART 4 Nintendo, Sony, Microsoft Drive Next-Gen Console Expansion
  • Taking advantage of established franchises
  • More gamers will favour high-value consoles and adopt gaming headsets
  • AI personalisation and subscription services set to contribute to growth in video games
COMPETITIVE LANDSCAPE
  • Microsoft, Sony, and Nintendo lead video games, which sees rising concentration
  • Take-Two benefits from consumer interest in established brands
  • Returning Vlambeer focuses on new releases and maintaining its existing catalogue
  • Valve may release a Half-Life sequel; SCS to launch Benelux maps
CHANNELS
  • Retail e-commerce dominates sales of video games
  • Offline retail sees the best performance, as stores seek to improve their appeal
  • Game Mania closes stores in 2025, focusing on selling physical games online
  • Anticipated growth for retail e-commerce will require companies to adapt
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 Star Wars Funko Figures Target Dutch Consumers
  • CHART 8 Disney Classics Boost Lego’s Cross-Age Appeal
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in the Netherlands 2024
  • CHART 11 Key Insights on Consumers in the Netherlands 2024
  • CHART 12 Consumer Landscape in the Netherlands 2024
TOYS AND GAMES IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Kidult trend and licensing contribute to solid growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games leads growth in toys and games
  • Funko taps into nostalgia with Star Wars Mandalorian figure
  • Lego leverages brand recognition and the kidult trend for growth
  • WHAT’S NEXT?
  • Video games forecast to lead growth in toys and games
  • AR/VR and new consoles set to fuel growth in video games
  • Kidults and parental desire for screen-free time set to drive growth for traditional toys and games
  • Retail e-commerce and omnichannel retailing set to contribute to growth
COMPETITIVE LANDSCAPE
  • Microsoft and Sony drive concentration, with LEGO also performing well
  • Little Dutch Shop's premium wooden toys drive value sales
  • Vtech to launch new electronic educational toys range in 2025
CHANNELS
  • Retail e-commerce maintains its dominance
  • Retail e-commerce is particularly important in video games: Game Mania turns online-only
  • Resurgence for offline retail, and Toychamp acquires Intertoys
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources