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Video Games in Taiwan

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    Report

  • 21 Pages
  • August 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 1855508
In 2024, video games in Taiwan recorded further value growth, largely due to the greater accessibility of software through subscription services and cloud-based gaming. This shift towards digital distribution and cloud gaming has particularly benefited social and casual gamers. The trend towards locally relevant content also played a crucial role. The competitive landscape remained fragmented during the year, while retail e-commerce continued to dominate distribution.

The Video Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digital software continues to drive sales of video games
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software sees rapid digitisation, while subscription services boost access
  • Innovation by Red Candle Games highlights localisation strategies and market success
  • CHART 2 Analyst Insight
  • Support for esports helps to increase visibility and interest in video games
  • CHART 3 Taipei Game Show Helps Stimulate Esports Industry Across Taiwan
  • WHAT’S NEXT?
  • Video games software to drive future growth over forecast period
  • Nintendo's marketing sustains Switch dominance, but potentially limits Switch Lite sales
  • CHART 4 The Nintendo Switch 2 to Be Launched in 2025
  • Local content set to gain greater prominence
COMPETITIVE LANDSCAPE
  • Tencent strengthens lead due to presence in digital content and localised strategy
  • Netmarble's gachapon game success driven by anime IPs in Taiwan
  • Positive reception to local game Nine Sols
CHANNELS
  • Digital downloads increase as retail e-commerce dominates video games distribution
  • 9SPlay utilises Google Cloud to enhance game performance in Asia
  • Xbox Game Pass boosts retention as gamers favour mobile streaming
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Taiwanese Adults Obsessed With Labubu “Ugly-Cute” Collectables
  • CHART 7 Chainsaw Man Animation Exhibition hosted in Taipei
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in Taiwan 2024
  • CHART 11 Key Insights on Consumers in Taiwan 2024
  • CHART 12 Consumer Landscape in Taiwan 2024
TOYS AND GAMES IN TAIWAN
EXECUTIVE SUMMARY
  • Video games, collectibles and kidults drive industry growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games experiences fastest growth and remains largest category
  • Labubu drives kidult demand for collectibles with 'ugly-cute' aesthetic
  • 9SPlay achieves faster deployment through cloud integration and partnership
  • Chainsaw Man exhibition provides behind-the-scenes look at anime series
  • WHAT’S NEXT?
  • Video games to continue to drive sales of toys and games
  • Traditional toy companies look to Hasbro and Lego for growth strategies
  • Addressing the challenge of a falling birth rate and ageing population
COMPETITIVE LANDSCAPE
  • Fragmented competitive landscape led by major video games companies
  • Local brand expands with focus on sustainable materials
  • Netmarble gains attention with anime-inspired gachapon success
CHANNELS
  • Retail e-commerce continues to dominate overall distribution
  • Animation convention and toy collaborations help to generate sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources