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Video Games in Malaysia

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    Report

  • 23 Pages
  • July 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 1868756
Sales of video games in Malaysia experienced further growth in 2024, driven by mobile games and government support for esports. Greater smartphone penetration and affordability contributed to the rise in mobile gaming expenditure, particularly among younger consumers. Localised game development and the emergence of cloud gaming also played a role in shaping the category. E-commerce continued to dominate distribution, driven by the rising preference for digital content.

This Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Video Games in Malaysia
Key Data Findings
2024 Developments
Further Shift Towards Digital Content and Rising Interest in Esports Help Drive Video Games
  • Chart 1 Key Trends 2024
Industry Performance
Mobile Games Drives Growth Within Largest Category of Video Games Software
  • Chart 2 Analyst Insight
Local Developers Cater to Demand for Culturally Relevant Games
  • Chart 3 Kurechi Game Studio Incorporates Malaysia’S Rich Cultural Diversity into Its Games
Cloud Gaming Platforms Offer Flexible Subscriptions and Expand Services
Some Adults Still Invest in Static Consoles for Leisure Despite Economic Pressures
  • Chart 4 Nintendo Event Encourages Parents and Children to Trail-Play and Compete for Fun
What’S Next?Disposable Income Growth Set to Drive Future Expansion of Video GamesCloud Gaming and Ai to Drive Growth and Shape Consumer BehaviourGames With Local Elements and Esports to See Rising PopularityCompetitive LandscapeSony Gains Dominance of Video Games Hardware With New Playstation LaunchKurechii Update Features Local Culture; Popular Games Achieve High SatisfactionNintendo to Launch Upgraded Switch Console to Boost DemandChannelsRetail E-Commerce Remains Dominant Due to Popularity of Digital GamesOffline Stores Preferred for Video Game Hardware PurchasesImpulse Gaming Expands Retail Presence With New Flagship Stores
Country Reports Disclaimer
  • Chart 5 Key Trends 2024
  • Chart 6 Analyst Insight
  • Chart 7 Local Franchise Wau Animation Teams Up With Sembo Blocks to Target Youngsters
  • Chart 8 Local Cloud Gaming Platform Nebula Offers 1000+ Games to Stream Instantly
  • Chart 9 Real Gdp Growth and Inflation 2019-2029
  • Chart 10 Pest Analysis in Malaysia 2024
  • Chart 11 Key Insights on Consumers in Malaysia 2024
  • Chart 12 Consumer Landscape in Malaysia 2024
Toys and Games in MalaysiaExecutive SummaryKidults and Video Games Drive Sales Amid Inflation and Falling Fertility RatesKey Data FindingsIndustry PerformanceStrong Growth for Traditional Toys and Games, But Video Games Dominates SalesMonsta and Wau Animation Drive Innovation Via Cultural Appeal and LicensingAffordable Cloud Gaming Passes Boost Accessibility for Local GamersWhat’S Next?Rising Incomes to Drive Expansion of Toys and Games Over the Forecast PeriodGreater Interest in Stem-Based Toys to Foster Learning Through PlayMillennials to Help Drive Sales as Local Birth Rates FallCompetitive LandscapeCompetitive Landscape Led by Video Games CompaniesBoboiboy Galaxy and Ejen Ali Benefit from Licensed Merchandise PartnershipsMattel Adjusts Production Amid Tariffs and Capacity ExpansionChannelsPhysical Stores Regain Share as Consumers Enjoy In-Person Toy ShoppingImpulse Gaming Expands With New Flagship Store in JohoreEconomic ContextConsumer ContextCountry Reports DisclaimerSourcesSummary 1 Research Sources