Video Games in Brazil

In 2024, video games experienced value growth in Brazil, driven by the innovative environment in video games software, improved affordability, and an increase in casual gamers. Key trends included the shift towards multi-platform gaming and the increasing popularity of subscription services. Increased concentration was seen in the competitive landscape, while e-commerce remained the primary sales channel, as the Pix payment system supports ease of online payment.

The Video Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.