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Video Games in Argentina

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    Report

  • 22 Pages
  • July 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 1924130
In 2024, video games in Argentina saw a notable rise in value sales, despite the influence of inflation on consumers’ purchasing power. Video games software recorded the most robust performance, propelled by a transition from conventional toys to digital forms of entertainment. The upsurge in subscription services and the trend of adult consumers engaging with products aimed at children also made positive contributions.

The Video Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Further shift towards digital content and investment by kidults drive growth
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Digital migration and kidult trend drive video games software
  • CHART 2 Analyst Insight
  • PlayStation discounts drive subscription uptake during Black Friday
  • CHART 3 Sony Leverages Black Friday to Boost PlayStation Sales
  • Local developers drive growth with custom products
  • CHART 4 2024 Game Expo in Argentina Draws Increasing Engagement
  • Argentinian adults help drive growth of video games through esports
  • WHAT’S NEXT?
  • Video games hardware set to return to growth over the forecast period
  • Kidult interest and evolving gender dynamics to help shape gaming trends
  • Local games developers expected to be a significant growth driver in the coming years
COMPETITIVE LANDSCAPE
  • Electronic Arts strengthens lead, benefiting from rising preference for digital content
  • Digital console usage and subscription services gain traction
  • Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
CHANNELS
  • Retail e-commerce dominates video game distribution amid changing consumer preferences
  • Physical retailers remain important for video games hardware
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 BA Gaming Cup Taps Adult Gaming Nostalgia
  • CHART 8 City Ball Construction Game
  • CHART 9 Nintendo Switch 2 Among Argentina’s 2025 Launches
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Argentina 2024
  • CHART 12 Key Insights on Consumers in Argentina 2024
  • CHART 13 Consumer Landscape in Argentina 2024
TOYS AND GAMES IN ARGENTINA
EXECUTIVE SUMMARY
  • Inflation drives value growth, but kidult trend supports overall sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games displays strong value growth amid inflation
  • Adults' nostalgia boosts traditional toys and games and popularity of esports
  • Dimare updates designs to appeal to modern consumers
  • WHAT’S NEXT?
  • Video games to drive further growth in toys and games
  • The further move towards digital content and local games studios
  • Imports will remain significant challenge for local market
COMPETITIVE LANDSCAPE
  • Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
  • Dimare SA gains share with construction through City Ball launch
  • Nintendo Switch 2 and Minecraft toys to spearhead new product launches
CHANNELS
  • Retail e-commerce gains share as Precios Justos ends and retail prices increase
  • El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources