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Video Games in Thailand

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    Report

  • 22 Pages
  • July 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 2321854
Video games in Thailand recorded robust growth in 2024, propelled by greater internet access, a vibrant gaming community, and the increasing appeal of mobile gaming and esports. Notable trends included the rise of cloud gaming and a move towards digital game consumption via subscription models. The landscape is fragmented, with developers facing fierce competition, particularly in mobile gaming.

The Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digital content continues to drive video games in Thailand
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software dominates due to accessibility and gaming culture
  • Greater internet access in Thailand boosts online gaming engagement
  • CHART 2 Mobile Phone Users in Thailand
  • Synnex capitalises as cloud gaming adoption grows and boosts consumption
  • CHART 3 Synnex Supporting The Rise in Cloud Gaming
  • WHAT’S NEXT?
  • Video games software to continue driving category growth over forecast period
  • Digital gaming expansion driven by streaming, subscriptions and mobile accessibility
  • CHART 4 Analyst Insight
  • Government aims to support local games development
COMPETITIVE LANDSCAPE
  • Fragmented landscape sees increasing competition among game developers
  • Adult gamers drive revenue, but foreign games dominate
CHANNELS
  • E-commerce is the dominant distribution channel for video game sales
  • Thailand International Game Showcase promotes local developers on global stage
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Pop Mart In Thailand
  • CHART 7 Art Toy Collectibles
  • CHART 8 Twitch Online Gamers
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Thailand 2024
  • CHART 12 Key Insights on Consumers in Thailand 2024
  • CHART 13 Consumer Landscape in Thailand 2024
TOYS AND GAMES IN THAILAND
EXECUTIVE SUMMARY
  • Kidult trend and digital video content support positive performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Traditional toys and games drives gains in toys and games during the year
  • Pop Mart capitalises on kidult trend with store expansion
  • Blind collectibles drive repeat purchases and demand for limited editions
  • Digital gaming diverts consumer spending away from traditional toys and games
  • WHAT’S NEXT?
  • Video games to lead toys and games over forecast period with fastest growth
  • Cloud gaming and increasing preference for digital software to expand audience
  • Digital platforms to support dominance of e-commerce
COMPETITIVE LANDSCAPE
  • Fragmented landscape sees Pop Mart challenge traditional brands with art toys
  • Pop Mart targets kidults through community and exclusive marketing
CHANNELS
  • E-commerce dominates due to strength in video games, but physical stores are still favoured for traditional toys and games
  • Pop Mart disrupts established retail models with omnichannel strategy to drive local sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources