Video Games in Poland

Video games in Poland experienced further growth in 2024, largely due to increased popularity of digital downloads, subscription services, and cloud gaming. Notable trends included the use of AI for personalised gaming experiences and the growing involvement of adults, leading to demand for nostalgic content. E-commerce, offering convenience, continued to lead distribution, impacting physical retailers. Meanwhile, major companies maintained their positions through content updates.

The Video Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.