Childrenswear in Sweden

The childrenswear market in Sweden experienced a challenging year in 2025 due to demographic pressures, with retail volume growth of 0.5% and retail value growth of 3%. Despite these challenges, the market remained attractive due to the trend towards premiumisation and sustainability, driven by parents’ willingness to spend on higher-quality, durable garments.

This Childrenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Childrenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.