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Footwear in Vietnam

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    Report

  • 21 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 1946077
In 2025, footwear in Vietnam achieved current value growth despite economic headwinds including inflation and cautious consumer spending. Promotional intensity, tourism recovery, and innovative products supported category resilience. The landscape remained highly fragmented, with international brands leveraging digital capabilities whilst local brands competed on price.

This Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fragmented landscape adapts through innovation and channel diversification
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic uncertainty tempers growth momentum across footwear
  • Promotional intensity and tourism recovery support category resilience
  • CHART 2 Lazada Mega Sale: Flash Deals, Combo Discounts and Group Buying
  • Expanding sports event calendar creates opportunities for targeted brand activation
WHAT’S NEXT?
  • Brighter economic outlook set to underpin consistent category expansion
  • Digital adoption and high-tech product development to accelerate market evolution
  • CHART 3 Hunter Velocity Collection 2K25 - Versatile Sneakers for Busy Women
  • Sustainability priorities and versatile design to gain prominence
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Fragmentation persists as international and local brands compete on distinct value propositions
CHANNELS
  • Offline retail maintains dominance whilst digital channels gain structural importance
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 ACFC Private Sale Returns to Hanoi in Summer 2025
  • CHART 7 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend
  • CHART 8 Analyst Insight
  • CHART 9 The Journey of Many Used Clothes in Vietnam
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Vietnam 2025
  • CHART 12 Key Insights on Consumers in Vietnam 2025
  • CHART 13 Consumer Landscape in Vietnam 2025
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Economic pressures drive promotional intensity and digital acceleration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity and promotional intensity shape modest growth
  • Sustainability and innovation in materials reshape consumer appeal
WHAT’S NEXT?
  • AI and innovation expected to drive premiumisation
  • Online shopping and functional design to reshape retail landscape
  • Circular fashion and ethical production to gain momentum
COMPETITIVE LANDSCAPE
  • International brands leverage digital agility to maintain leadership
  • Local brands compete on pricing and innovation amid economic pressure
CHANNELS
  • Offline retains dominance whilst e-commerce accelerates share gain
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources