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Gardening in Poland

  • ID: 2167660
  • Report
  • Region: Poland
  • 15 pages
  • Euromonitor International
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Consumers in Poland are growingly appreciative of gardens and plants, whether these are part of their homes or outside in nearby areas. Taking more care of gardens or plant areas is perceived as a natural action, especially among older adults as well as millennials. The higher demand for them is stimulated by acknowledgement of the benefits that come from having a garden or a place for plants, such as more oxygen and less carbon dioxide.

The author's Gardening in Poland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Gardening in Poland

List of Contents and Tables
Headlines
Prospects
Green Surroundings Are Increasingly Appreciated
High Awareness of Air Pollution Triggers Demand for Indoor Plants
New Technology Drives Sales
Competitive Landscape
Husqvarna Leads Value Sales
Smaller Retailer Adud Performs Well
Fiskars Is Growing Its Presence Across Different Channels of Distribution
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden Takes Advantage of Profitable Market Situation
Booming Housing Market Stimulates Demand for Home and Garden
Large Producers and Key Distributors Lead Sales
Internet Retailing Performs Dynamically
Growing Consumer Confidence Underpins A Good Outlook
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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