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Gardening in Spain

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    Report

  • 21 Pages
  • May 2025
  • Region: Spain
  • Euromonitor International
  • ID: 339818
In 2024, gardening in Spain witnessed healthy retail current value growth. Gardening is primarily sustained by horticulture, the main category in retail value sales terms. The development and growth in gardening was driven by sustained interest in green spaces, both indoors and outdoors. The overall growth in gardening was further driven by several trends, such as a growing focus on wellness in homes, the increased popularity of “green” gifting and a surge in small-scale organic farming.

The Gardening in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pots and planters is the fastest-growing category amidst an increasing preference for biophilic design in homes
  • Rocalba reaps the benefits of strong investment in products and consumer engagement to lead the category
  • Home improvement and gardening stores dominate distribution, driven by wide assortments and competitive prices
PROSPECTS AND OPPORTUNITIES
  • Gardening is set to continue to benefit from the growing emphasis on green spaces
  • The urbanisation trend undermines the need for lawn mowers
  • Intelkia introduces a new smart garden solution to improve the management of green spaces
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2019-2024
  • Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 5 Distribution of Gardening by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SPAIN
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources