Jeans in France

The jeans market in France experienced a decline in retail volume in 2025, primarily due to budget constraints and the durable nature of jeans. Despite this, certain subcategories and trends demonstrated resilience, with economy jeans remaining the largest subcategory, driven by consumers’ focus on value and low prices. In 2025, the market was characterised by polarisation, with consumers seeking either very affordable or high-end products.

This Jeans in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.