Deodorants in India - Research and Markets

Deodorants saw a strong recovery in demand in 2021, on the back of a return to some degree of normality in the daily lives of consumers. The majority of demand for deodorants comes from the urban working classes and people going to college in India. In the latter half of 2021, with colleges and offices reopening fully in most parts of the country, the demand for deodorants was spurred.

This Deodorants in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Deodorants back in demand as mobility returns
New entrants set to raise the competition in deodorants
Pocket-sized deodorants to attract consumers from non-metro cities

PROSPECTS AND OPPORTUNITIES

Rise in working population to provide a new customer base for deodorant brands
Deodorants as a gift item to provide expansion opportunity, mainly in urban areas
Discounts and offers are a threat to the growth of deodorants

CATEGORY DATA

Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN INDIA

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES