Alcoholic Drinks in the United Kingdom

In 2021, total volume sales of alcoholic drinks in the UK only partly recovered from the pandemic-driven declines of 2020. Restrictions continued into 2021, and volumes for the year remained some way below 2019 levels. Pent-up demand saw consumers enthusiastically return to bars and pubs as they reopened, although the emergence of the Omicron variant towards the end of 2021 set back on-trade sales during the important Christmas period.

The Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in the United Kingdom
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Table 1 Number of On-Trade Establishments by Type 2016-2021
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in the United Kingdom
Key Data Findings
2021 Developments
A Solid Start for On-Trade Recovery, But Challenges Remain
Premiumisation is Evident in Recovery Patterns
Non-Alcoholic Beer is a Key Focus for Innovation
Prospects and Opportunities
The Resurgence of Craft?
The Acceleration of E-Commerce
The Rising Importance of Environmental and Social Credentials
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
Category Data
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 29 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 30 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in the United Kingdom
Key Data Findings
2021 Developments
The Impact of the COVID-19 Pandemic on Wine
Port Thrives in the Off-Trade
Fluctuations in Celebration Wines
Prospects and Opportunities
The Rise of Rosé Wine
Potential in the Vermouth Category
Sustainable Practices
Category Data
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 41 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 47 Sales of Wine by Origin 2019-2021
Table 48 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 50 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 51 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 52 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 53 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 54 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 56 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 57 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 59 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 60 Gbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
Table 61 Nbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
Table 62 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2018-2021
Table 63 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 64 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in the United Kingdom
Key Data Findings
2021 Developments
The Impact of the COVID-19 Pandemic on Spirits
Shifting Channels and Category Trends
The Gin Trend Has Peaked
Prospects and Opportunities
The Non-Alcoholic Spirits Category is Thriving
Freedom for US Spirits
Celebrity Endorsements: Tequila and Cognac
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2021
Category Data
Table 67 Sales of Spirits by Category: Total Volume 2016-2021
Table 68 Sales of Spirits by Category: Total Value 2016-2021
Table 69 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 70 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 71 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 72 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 73 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 74 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 76 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 78 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 79 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 80 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 81 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 82 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 83 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 84 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 85 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in the United Kingdom
Key Data Findings
2021 Developments
Limited On-Trade Recovery in 2021
Growing Competition from Other Categories
The Importance of Local Credentials
Prospects and Opportunities
On-Trade Recovery Will Take Time
Craft Cider/Perry Could Drive Innovation
Opportunities in No/Low Alcohol Cider
Category Data
Table 88 Sales of Cider/Perry: Total Volume 2016-2021
Table 89 Sales of Cider/Perry: Total Value 2016-2021
Table 90 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 91 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 92 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
Table 93 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
Table 94 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 95 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 96 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 97 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 98 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 99 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 100 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in the United Kingdom
Key Data Findings
2021 Developments
The Impact of COVID-19 on Rtds
A Question Mark for Hard Seltzers
Established Players Experiment in the Rtds Category
Prospects and Opportunities
Setting Skus Apart
Premium and Craft Rtds
Low Abv and 0.0% Rtds
Category Data
Table 103 Sales of Rtds by Category: Total Volume 2016-2021
Table 104 Sales of Rtds by Category: Total Value 2016-2021
Table 105 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 106 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 107 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 108 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 109 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 110 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 111 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 112 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 113 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 114 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 115 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 116 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 117 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026