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Footwear in Thailand

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    Report

  • 22 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 2237048
The Thailand footwear market demonstrated resilience in 2025. This growth was driven by rising urbanisation, changing consumer lifestyles towards health and fashion, and growing e-commerce adoption. The market's attractiveness is further enhanced by the increasing demand for specialised products, such as comfortable and casual styles, and high-performance athletic shoes.

This Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Specialised and developing consumer preferences assist footwear in 2025
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Innovation, sustainability and accessibility drive sales growth
  • Technology and innovation go beyond product design, incorporating AI
  • CHART 2 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
  • While incumbent brands leverage established market, competitors capitalise on expanding niche trends
  • CHART 3 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
  • Resale e-commerce influencing consumer behaviour and growing alongside new sales
WHAT’S NEXT?
  • Niche specialisation and children’s footwear to fuel growth
  • Increasing demand for sustainable and specialised products to assist product innovation
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through innovation and localisation
CHANNELS
  • Store-based channels lead sales as online e-commerce grows with changing consumer habits
PRODUCTS
  • Supersports gaining market shares through innovative 3D scanning
  • Swiss On Year of the Horse aims to appeal to larger market
  • CHART 5 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 8 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 9 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Thailand 2025
  • CHART 13 Key Insights on Consumers in Thailand 2025
  • CHART 14 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources