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Beauty and Personal Care in Nigeria

  • ID: 2258450
  • Report
  • August 2020
  • Region: Nigeria
  • 130 pages
  • Euromonitor International
The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to the country’s lockdown but also rising economic uncertainty. While the country has proved relatively successful in comparison to many others in halting the spread of the virus, it is expected to face one of the heaviest impacts in economic terms, with the pandemic curbing consumption and investment and restricting production, trading, travel and tourism.

The Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Executive Summary
  • COVID-19 Impact on Beauty and Personal Care
  • COVID-19 Country Impact
  • Sales Driven by Ongoing Urbanisation and Growth of Young Population
  • Limited Purchasing Power Supports Demand for Mass Brands
  • New Product Development Limited by Challenging Economic Situation
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
Market Data
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 Gbo Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
  • Summary 1 Research Sources
Headlines

Pre-COVID-19 Performance
  • Rising Purchasing Power Among Low Income Workers Continues to Drive Growth
  • Sales Boosted by Growing Availability of Affordable and High-Quality Mass Brands
  • Extensive Distribution and Varied Product Offering Key to Success of Multinationals
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Mass Beauty and Personal Care
  • Recovery and Opportunities
Category Data
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Rising Incomes and Fashion Awareness to Drive Demand for Premium Brands
  • Growing Desire to Reflect Status Among Wealthier Nigerians
  • Fashionable Image Key to Attracting Status Seeking Consumers
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Premium Beauty and Personal Care
  • Recovery and Opportunities
Category Data
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Demand Driven by High Birth Rate and Increasing Health Awareness
  • Shift from Traditional Products Urbanisation Fuelled by Ongoing Urbanisation
  • Domestic Players Continue to Struggle to Compete with Leading Multinationals
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Baby and Child-Specific Products
  • Recovery and Opportunities
Category Data
  • Table 22 Sales of Baby and Child-Specific Products by Category: Value 2014-2019
  • Table 23 Sales of Baby and Child-Specific Products by Category: % Value Growth 2014-2019
  • Table 24 Sales of Baby and Child-Specific Products by Premium VS Mass: % Value 2014-2019
  • Table 25 NBO Company Shares of Baby and Child-Specific Products: % Value 2015-2019
  • Table 26 LBN Brand Shares of Baby and Child-Specific Products: % Value 2016-2019
  • Table 27 LBN Brand Shares of Baby and Child-Specific Skin Care: % Value 2016-2019
  • Table 28 Forecast Sales of Baby and Child-Specific Products by Category: Value 2019-2024
  • Table 29 Forecast Sales of Baby and Child-Specific Products by Category: % Value Growth 2019-2024
  • Table 30 Forecast Sales of Baby and Child-Specific Products by Premium VS Mass: % Value 2019-2024
Headlines

Pre-COVID-19 Performance
  • Rising Hygiene Awareness and Ongoing Urbanisation Drives Growth
  • Limited Purchasing Power Ensures Strong Demand for Bar Soap
  • Wide Product Offering Key to Attracting Nigerian Consumers
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Bath and Shower
  • Recovery and Opportunities
Category Data
  • Table 31 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 33 Sales of Bath and Shower by Premium VS Mass: % Value 2014-2019
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 39 Forecast Sales of Bath and Shower by Premium VS Mass: % Value 2019-2024
Headlines

Pre-COVID-19 Performance
  • Rising Demand Among Fashion Conscious Young Women Fuels Demand
  • Ongoing Urbanisation Boosts Retail Sales in Retailers Throughout Country
  • Strong Marketing and Distribution Key to Attracting Consumers
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Colour Cosmetics
  • Recovery and Opportunities
Category Data
  • Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 44 LBN Brand Shares of Eye Make-Up: % Value 2016-2019
  • Table 45 LBN Brand Shares of Facial Make-Up: % Value 2016-2019
  • Table 46 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 47 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 48 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 49 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 50 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Rising Demand Among Young Fashion Conscious Consumers Boosts Demand
  • Positive Outlook Given Ongoing Recovery of Nigerian Economy
  • Multinationals Continue to Leverage Extensive Distribution and Marketing to Lead Sales
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Deodorants
  • Recovery and Opportunities
Category Data
  • Table 51 Sales of Deodorants by Category: Value 2014-2019
  • Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 53 Sales of Deodorants by Premium VS Mass: % Value 2014-2019
  • Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 59 Forecast Sales of Deodorants by Premium VS Mass: % Value 2019-2024
Headlines

Pre-COVID-19 Performance
  • Low Maturity and Rising Awareness Fuelling Strong Growth Prospects
  • Razors and Blades Remains Popular Among Large Low Income Population
  • Extensive Marketing and Distribution Key to Success of Multinationals
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Depilatories
  • Recovery and Opportunities
Category Data
  • Table 60 Sales of Depilatories by Category: Value 2014-2019
  • Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 63 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 64 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 65 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Economic Recovery and Western Lifestyle Trends Fuelling Sales
  • Value Sales Supported by Premium Nature of Fragrances Brands
  • Global Players Benefit from Fashionable Image and Reputation for Quality
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Fragrances
  • Recovery and Opportunities
Category Data
  • Table 67 Sales of Fragrances by Category: Value 2014-2019
  • Table 68 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 69 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 70 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 73 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Growth Driven by Increasing Disposable Incomes and Expanding Female Population
  • Growing Competition Fuelling Development of New Innovative Products
  • International Players Boosted by Growing Interest in Quality Products
  • 2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Premium Beauty and Personal Care
  • Recovery and Opportunities
Category Data
  • Table 75 Sales of Hair Care by Category: Value 2014-2019
  • Table 76 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 77 Sales of Hair Care by Premium VS Mass: % Value 2014-2019
  • Table 78 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 79 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 80 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 81 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 82 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 83 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 84 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 85 Forecast Sales of Hair Care by Premium VS Mass: % Value 2019-2024
Headlines

Pre-COVID-19 Performance
  • Demand Boosted by Growing Interest Among Younger Millennial Consumers
  • Rising Image Awareness Among Men Boosts Demand for Men’s Fragrances
  • Extensive Marketing and Distribution Ensures Procter & Gamble Leads Sales
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Men’s Grooming
  • Recovery and Opportunities
Category Data
  • Table 86 Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 87 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
  • Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 89 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 90 NBO Company Shares of Men’s Grooming: % Value 2015-2019
  • Table 91 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
  • Table 92 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 93 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 94 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Demand Boosted by Rising Awareness of the Importance of Oral Hygiene
  • Sales Rising Strongly Among Modern Urban Consumers
  • Local Players Struggle to Compete with Distribution Capacity of Multinationals
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Oral Care
  • Recovery and Opportunities
Category Data
  • Table 95 Sales of Oral Care by Category: Value 2014-2019
  • Table 96 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 97 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 98 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 99 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 100 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 101 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 102 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 103 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 104 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 105 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 106 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 107 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Rising Demand Among Modern Urban Dwelling Women
  • Widespread Availability and Affordability Drives Mass Skin Care Sales
  • Strong Consumer Trust in Reputation of Leading Global Players
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Skin Care
  • Recovery and Opportunities
Category Data
  • Table 108 Sales of Skin Care by Category: Value 2014-2019
  • Table 109 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 110 Sales of Face Masks by Skin Whitening VS Non-Skin Whitening: % Value 2015-2019
  • Table 111 Sales of Facial Cleansers by Skin Whitening VS Non-Skin Whitening: % Value 2015-2019
  • Table 112 Sales of Anti-Agers by Skin Whitening VS Non-Skin Whitening: % Value 2015-2019
  • Table 113 Sales of Toners by Skin Whitening VS Non-Skin Whitening: % Value 2015-2019
  • Table 114 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 115 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 117 LBN Brand Shares of Anti-Agers: % Value 2016-2019
  • Table 118 LBN Brand Shares of Firming/Anti-Cellulite Body Care: % Value 2016-2019
  • Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 120 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 121 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
Headlines

Pre-COVID-19 Performance
  • Demand Boosted by Rising Consumer Disposable Incomes
  • Awareness of Dangers of Sun Overexposure Continue to Rise
  • International Brands Benefit from Reputation for Quality and Wider Product Ranges
2020 and Beyond
  • COVID-19 Impact
  • Affected Products Within Sun Care
  • Recovery and Opportunities
Category Data
  • Table 123 Sales of Sun Care by Category: Value 2014-2019
  • Table 124 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 125 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 126 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 128 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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