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Beauty and Personal Care in Nigeria

  • ID: 2258450
  • Report
  • Region: Nigeria
  • 105 pages
  • Euromonitor International
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Growth in beauty and personal care over the review period was driven primarily by rising urbanisation, the young population and the higher numbers of women in the formal workforce. With urbanisation comes the greater need for convenient products that enhance appearance, particularly at formal workplaces where interactions with others leads to greater awareness of different products and their importance.

The author's Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Nigeria

List of Contents and Tables
Executive Summary
Rising Young Adult Population, Urbanisation Drive Beauty and Personal Care Growth
Beauty and Personal Care Performs Well in 2018 Despite Modest Economic Growth
Mass Brands Drive Demand Due To Low Purchasing Power
Challenging Economic Situation Suppresses New Product Development
Forecast Period Growth To Be Driven Mainly by Rising Disposable Incomes
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growing Baby Population Drives Growth
Growing Urbanisation Drives Shift Away From Traditional Products
Growth in Sub-premium Brands Expected
Competitive Landscape
Johnson & Johnson Inc Leads This Category
Unilever Nigeria Plc Ranks Third
Multinationals Dominate Baby and Child Specific Products
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growing Urban Population Spurs Growth
Bar Soap Records the Best Performance
Niche Categories Set To Continue Growing Strongly
Competitive Landscape
Pz Cussons Leads This Category
Reckitt Benckiser Group Ranks Second
Mass Brands Dominate Bath and Shower
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Young Female Consumers Drive Growth
Rapid Urbanisation Key To Growing Demand
Strong Competition Set To Boost Awareness
Competitive Landscape
Mary Kay Inc Leads the Colour Cosmetics Category
Multinational Brands Lead This Category
Mass Brands Dominate, Although Premium Brands Maintain Good Prospects
Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 33 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 34 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 35 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Young Population Boost Sales Growth
Economic Recovery To Boost Growth
Deodorant Sprays Drives Growth
Competitive Landscape
Beiersdorf AG Leads This Category
Unilever Drops Down the Rankings
International Brands Continue To Dominate
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Positive Growth Expected in the Forecast Period
Women's Razors and Blades Set To Remain the Largest Depilatories Category
Growth Being Driven by Strong Competition
Competitive Landscape
Procter & Gamble Maintains Its Lead in the Category
Second-placed Nigerian Ball Point Industries Plc Records A Drop
Vine Morris Link Ltd Performs Best
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 51 NBO Company Shares of Depilatories: % Value 2014-2018
Table 52 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 53 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Emerging Lifestyles of Young Adult Population Drive Sales Growth
Economic Recovery Among Major Factors Boosting Growth
Value Growth Driven by Demand for Premium Products Among Core Target Audience
Competitive Landscape
Premium Player Estée Lauder Continues To Lead Sales
Oriflame Leads in the Mass Category
International Brands Dominate the Fragrance Category
Category Data
Table 55 Sales of Fragrances by Category: Value 2013-2018
Table 56 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Fragrances: % Value 2014-2018
Table 58 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 61 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Improvement Key To Sales Growth in Hair Care
Growth Driven by Rising Female Population
High Levels of Competition and Innovation Set To Focus on Hair Suitability
Competitive Landscape
L'Oréal Nigeria Leads Hair Care
Godrej Nigeria Ltd Performs Best
International Versus Local Brands
Category Data
Table 63 Sales of Hair Care by Category: Value 2013-2018
Table 64 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 66 NBO Company Shares of Hair Care: % Value 2014-2018
Table 67 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 68 LBN Brand Shares of Colourants: % Value 2015-2018
Table 69 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 71 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Celebrities Influence the Lifestyles of Young Nigerian Men
Increasing Numbers of Millennial and Generation Z Consumers To Drive Growth
Men's Fragrances Records Strong Growth
Competitive Landscape
Procter & Gamble Nigeria Leads Men's Grooming in 2018
Second-placed Nigerian Ball Point Industries Plc Records A Drop in Sales
Vine Morris Link Ltd the Best Performer
Category Data
Table 74 Sales of Men's Grooming by Category: Value 2013-2018
Table 75 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 78 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 79 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 81 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 82 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
the Promotion of Good Oral Hygiene Supports Demand for Oral Care
Growth Set To Continue Being Driven by the Increasing Urban Population
New Product Development Set To Contribute To Growth
Competitive Landscape
GlaxoSmithKline Consumer Nigeria Plc Maintains Top Position in This Category
Procter & Gamble Nigeria Ltd Is the Best Performer
Unilever Nigeria Plc's Close-up Toothpaste Is the Leading Brand in Oral Care
Category Data
Table 83 Sales of Oral Care by Category: Value 2013-2018
Table 84 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 85 Sales of Toothbrushes by Category: Value 2013-2018
Table 86 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 88 NBO Company Shares of Oral Care: % Value 2014-2018
Table 89 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 91 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 92 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 94 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Skin Care Drives Sales
Growing Numbers of Women in Urban Areas Expected To Drive Growth
Innovation Helping To Spur Demand for Higher-priced Skin Care Items
Competitive Landscape
Beiersdorf AG Leads Skin Care
Multinational Brands Dominate But Face Growing Competition
Category Data
Table 96 Sales of Skin Care by Category: Value 2013-2018
Table 97 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 98 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 99 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 100 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 101 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 102 NBO Company Shares of Skin Care: % Value 2014-2018
Table 103 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 104 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 105 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 106 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 107 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 108 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 109 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Income Levels Set To Be Key To Positive Growth in Sun Care
Increasing Consumer Awareness of the Dangers of Overexposure To the Sun To Continue Driving Sales
Growth Set To Continue Being Driven by Direct Selling
Competitive Landscape
Oriflame Nigeria Leads Sun Care
Mary Kay Inc Ranks Second
Increasing Competition Set To Come From Other Categories
Category Data
Table 111 Sales of Sun Care by Category: Value 2013-2018
Table 112 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Sun Care: % Value 2014-2018
Table 114 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 116 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Beauty and Personal Care Predicted To Grow Strongly
Status Level Seekers To Drive Growth
Price Stability To Drive Growth
Competitive Landscape
Estée Lauder Cos Inc Leads Premium Beauty and Personal Care
Direct Selling Player Forever Living Ranks Second
International Brands Remain Dominant
Category Data
Table 118 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 119 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 120 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 121 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 122 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Employment Among Low Income Earners Expected To Drive Growth
Affordable, High-quality Mass Beauty and Personal Care Products Enhances Sales
Price Promotions Key To Growth
Competitive Landscape
Pz Cussons Leads This Category
Multinationals Continue To Lead Sales in Mass Beauty and Personal Care
Growing Competition From Local Emerging Brands
Category Data
Table 124 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 125 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 126 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 127 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 128 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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