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Beauty and Personal Care in Spain

  • ID: 2258451
  • Report
  • April 2021
  • Region: Spain
  • 149 Pages
  • Euromonitor International
The COVID-19 pandemic resulted in Spanish authorities deciding to shut down the Spanish economy in early 2020. Although the severe lockdown lasted from 15 March to 28 April, Spain did not reach a “new normality” until June. Nevertheless, during the whole year new outbreaks continued to take place and the second wave of the virus hit Spain in autumn.

The Beauty and Personal Care in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

BEAUTY AND PERSONAL CARE IN SPAIN
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

MEN’S GROOMING IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Gifting boosts to sales are weakened by home seclusion
  • Males in general showing greater interest in their appearance
  • Multinational Procter & Gamble still a cut above the rest

RECOVERY AND OPPORTUNITIES
  • Long road to recovery for value sales
  • Home seclusion to keep working against overall category
  • Mass products to see greater demand over forecast period

CATEGORY DATA
  • Table 11 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 12 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 13 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 14 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 15 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 16 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 17 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 18 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 19 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

HAIR CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Distribution tilts to essential retailers, with consumers replicating salon care at home
  • The natural path to greater sales beckons
  • L’Oréal leads the way in hair care

RECOVERY AND OPPORTUNITIES
  • Value growth to remain sluggish until recession lifts
  • Ongoing home seclusion to keep self-treatments popular
  • The more price-accessible formats are poised for the greatest gains

CATEGORY DATA
  • Table 20 Sales of Hair Care by Category: Value 2015-2020
  • Table 21 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 22 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 23 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 24 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 25 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 26 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 27 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 28 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 29 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 30 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 31 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 32 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

FRAGRANCES IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Pandemic renders celebrations low-key in 2020, undermining sales considerably
  • Encouraging greater uptake by younger Spaniards is a key challenge
  • Puig retains clear lead in fragrances

RECOVERY AND OPPORTUNITIES
  • Depleted finances and new working modes to slow sales recovery
  • Aligning with the experience trend could win over younger consumers
  • Mass fragrances to narrow the gap on premium counterparts

CATEGORY DATA
  • Table 33 Sales of Fragrances by Category: Value 2015-2020
  • Table 34 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 36 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 37 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 38 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 39 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 40 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

DEPILATORIES IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion lifts demand for retail hair-removal solutions
  • Seasonality and fashion trends working in favour of depilatories
  • Sales are quite concentrated, with Procter & Gamble maintaining narrow lead

RECOVERY AND OPPORTUNITIES
  • Economic downturn to boost sales
  • Cheaper products in greater demand, while further distribution shifts will be seen
  • Women’s razors and blades to post the best performance

CATEGORY DATA
  • Table 41 Sales of Depilatories by Category: Value 2015-2020
  • Table 42 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 43 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 44 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 45 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 46 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 47 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

DEODORANTS IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion drives down need for deodorants
  • Natural trend increasingly relevant
  • Unilever retains commanding lead

RECOVERY AND OPPORTUNITIES
  • Full recovery not likely until near end of forecast period
  • Another bad year predicted for 2021
  • Lower-priced deodorants stand to gain over the medium term

CATEGORY DATA
  • Table 48 Sales of Deodorants by Category: Value 2015-2020
  • Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 53 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 54 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

COLOUR COSMETICS IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Lockdown and lack of socialising marginalise colour cosmetics
  • Frequent changes in fashion help dictate popularity of each segment
  • L’Oréal holds the edge over Coty

RECOVERY AND OPPORTUNITIES
  • Full return to 2019 sales levels not predicted by 2025
  • Nail products to begin bounce-back quicker than most
  • Overall sales performance hinges on economic recovery

CATEGORY DATA
  • Table 57 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 58 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 60 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 61 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 62 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 63 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 64 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 65 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 66 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 67 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

BATH AND SHOWER IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Sales channels and products demanded become much more concentrated
  • Sunny Spain favours body wash/shower gel
  • Private label is strong in bath and shower

RECOVERY AND OPPORTUNITIES
  • Consumers to keep prioritising higher standards of hygiene
  • Bubble unlikely to burst for liquid soap and bar soap
  • Value growth challenged by economic downturn

CATEGORY DATA
  • Table 68 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 69 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 70 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 71 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 72 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 73 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 74 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 75 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

BABY AND CHILD-SPECIFIC PRODUCTS IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Demand for sun care plunges the most as families stay at home
  • Challenges posed to volume demand as parents increasingly value experiences
  • Deliplus leads the line for Mercadona

RECOVERY AND OPPORTUNITIES
  • Economic woes to blight category prospects further
  • Category to remain influenced by home seclusion until 2022
  • Pandemic-born behaviour to boost baby wipes

CATEGORY DATA
  • Table 77 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 78 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 79 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 80 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 81 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 82 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 83 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 85 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 86 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 87 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

PREMIUM BEAUTY AND PERSONAL CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Heavy volume decrease in sales inevitable in 2020 as key outlets shut
  • Males increasingly targeted by producers
  • L’Oréal still tops the sales rankings

RECOVERY AND OPPORTUNITIES
  • Road to full recovery looks long
  • Bubble not predicted to burst for premium bath and shower
  • Switch to premium baby and child-specific products now in doubt

CATEGORY DATA
  • Table 88 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 89 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 91 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 92 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 93 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

MASS BEAUTY AND PERSONAL CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Overall sales slump mitigated by distribution in essential stores
  • Spaniards favouring mass segment even more as pandemic hits their budgets
  • L’Oréal holds onto its lead

RECOVERY AND OPPORTUNITIES
  • Financial fallout of COVID-19 to undermine sales for some time
  • Lockdown and stronger hygiene measures to keep dictating performances within the category
  • Demographic and competitive challenges await

CATEGORY DATA
  • Table 94 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 95 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 97 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 98 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 99 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

ORAL CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Demand boosted by stockpiling and self-treating consumers in 2020
  • Recession to escalate growth in denture care again
  • Rich variety of companies make up oral care landscape

RECOVERY AND OPPORTUNITIES
  • Mouthwashes/dental rinses and denture care to lead growth rates
  • Electric toothbrushes to become more vibrant, though natural oral care needs a real breakthrough
  • Brighter performance expected versus review period

CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2015-2020
  • Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

SKIN CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Distribution shifts to essential retailers, while players donate products and adapt production in response to health crisis
  • Consumers increasingly valuing natural skin care
  • L’Oréal keeps its place at the sales summit

RECOVERY AND OPPORTUNITIES
  • Value growth not expected to return until 2022
  • Mass ranges to gain further ground while face masks and hand care also poised for positive performances
  • Novelties likely to appeal to young audience, while older consumers’ rising interest in maintaining a younger complexion also offers opportunities

CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2015-2020
  • Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

SUN CARE IN SPAINKEY DATA FINDINGS
2020 IMPACT
  • Lower seasonal sales and lack of tourism weaken sun care considerably in 2020
  • Families are the main consumer base
  • Tight competition at top of sun care rankings

RECOVERY AND OPPORTUNITIES
  • Cloudy outlook for category until at least 2022
  • Mass products to show the quickest recovery
  • Sun protection category to keep driving overall sales

CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2015-2020
  • Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown