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Dietary Supplements in Norway

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    Report

  • 26 Pages
  • September 2025
  • Region: Norway
  • Euromonitor International
  • ID: 227278
Retail value sales of dietary supplements are expected to remain stable in 2025, supported by many of the same drivers influencing the vitamins category, preventative health habits, seasonal health needs, and an ageing population. However, performance varies significantly by product type. Fish oils/omega fatty acids continues to lead as the most widely consumed supplement. Fish oil/omega fatty acids is a Norwegian staple, a situation cultivated by the country’s strong fishing industry.

The Dietary Supplements in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drivers of growth include preventative health habits and the ageing population
  • Orkla Health AS maintains its lead, being the most dynamic player in 2025
  • Growth for pharmacies while retail e-commerce leads distribution
PROSPECTS AND OPPORTUNITIES
  • The ageing population, health trends and premiumisation are set to drive value growth
  • Innovation is expected to focus on subscription models, personalisation, and packaging
  • Sustainability trends are set to further emerge across the forecast period
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NORWAY
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources