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Surface Care in Chile

  • ID: 228613
  • Report
  • April 2020
  • Region: Chile
  • 18 pages
  • Euromonitor International
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There is a lack of innovation in surface care in general, with this benefiting private label and economy brands. There has, however, been some innovation in fragrance, with a focus on scents that suggest cleanliness and freshness. This trend has been strong across a number of different categories in home care, and some consumers now equate a fresh aroma with a cleaned surface.

The Surface Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Surface Care in Chile

List of Contents and Tables

HEADLINES

PROSPECTS
  • Lack of innovation and lack of consumer education
  • Bulk packs popular, being perceived as offering value for money
COMPETITIVE LANDSCAPE
  • Popular Todo a Mil promotional campaigns improve their presence
  • Private label remains popular due to support from modern grocery retailers
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Home care shows positive results for 2019
  • REP law, sustainability and circular economy are key aspects of home care
  • Importance of modern grocery retailers contributes to presence of private label
  • Circular economy, the new way to relate with consumers
  • Home care is expected to maintain growth for the forecast period.
MARKET INDICATORS
  • Table 11 Households 2014-2019
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
DEFINITIONS

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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