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Video Games in Romania

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    Report

  • 23 Pages
  • May 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2306148
Video games experienced strong growth in 2024, propelled by the rise of e-sports, multiplayer games, and gaming tournaments. Subscriptions played a role in shaping sales dynamics, and the increased accessibility of cloud gaming was facilitated by advancements in internet connectivity. E-commerce remained the leading sales channel, with retailers emphasising competitive pricing and streamlined operations. The rising presence of local developers is set to boost innovation and niche expertise.

The Video Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • E-Sports, cloud gaming, and local developers drive innovation and sales
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software leads growth, driven by e-sports, cross-platform play, and major releases
  • MixRift leverages cloud gaming with mixed reality through investment
  • CHART 2 MixRift Raises USD1.6 million in a Pre-Seed Round for Mixed Reality Games in 2024
  • Netflix expands its gaming offer amid subscription service growth
  • WHAT’S NEXT?
  • Video games set for strong growth amid rising incomes
  • Online convenience fuels software growth and e-commerce sales
  • Local developers, core brands and AI to influence development of video games
COMPETITIVE LANDSCAPE
  • Leaders retain strength amid rising local competition
  • Amber gains global presence through acquisition, and industry awards
CHANNELS
  • E-commerce growth challenges traditional retail with improved services and reach
  • Altex expands Black Friday success with winter and spring sales events
  • CHART 3 Altex Launches Year-Round Black Friday Strategy to Drive Sales in 2025
COUNTRY REPORTS DISCLAIMER
  • CHART 4 Key Trends 2024
  • CHART 5 Noriel Introduces the Noriel Aventura Swing Car in 2024
  • CHART 6 Lego Launches Club VIP Loyalty Programme via Brick Depot Stores in 2024
  • CHART 7 Analyst Insight
  • CHART 8 Ginza Invest Launches Nebulous Stars Brand in 2024
  • CHART 9 Real GDP Growth and Inflation 2019-2029
  • CHART 10 PEST Analysis in Romania 2024
  • CHART 11 Key Insights on Consumers in Romania 2024
  • CHART 12 Consumer Landscape in Romania 2024
TOYS AND GAMES IN ROMANIA
EXECUTIVE SUMMARY
  • Growth driven by e-sports, multiplayer games and cloud gaming
KEY DATA INSIGHTS
INDUSTRY PERFORMANCE
  • Video games remains the largest and fastest-growing category
  • Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
  • Online retailers attract budget-conscious shoppers with exclusive discounts
  • Lego capitalises on brand strength with launch of loyalty programme
  • WHAT’S NEXT?
  • Rising incomes to drive toys and games growth, with video games continuing to lead the way
  • Core brands and e-commerce to shape industry dynamics
  • Consumer interest in technology and sustainability to reshape toy offerings
COMPETITIVE LANDSCAPE
  • Leading toy companies increase shares via innovation and licensing
  • Bumbu Toys and Mitzoko gain appeal with premium sustainable products
  • Ginza Invest launches Nebulous Stars brand focused on child development
CHANNELS
  • Retail e-commerce thrives due to convenience, technological advances and wider product selections
  • Jumbo expands its presence with large format stores and a wider product range
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources