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Beauty and Personal Care in Portugal

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    Report

  • 142 Pages
  • May 2023
  • Region: Portugal
  • Euromonitor International
  • ID: 2306157
Beauty and personal care in Portugal has been on a rollercoaster ride with a big drop in sales in 2020 following the outbreak of COVID-19, followed by a partial recovery in 2021 as the situation improved, followed by a much healthier performance in 2022. Beauty and personal care was still hit by some restrictions in 2021 including new lockdowns in January, February and March, which limited the growth potential of the category. However, 2022 was the year when Portuguese consumers finally saw an a...

The Beauty and Personal Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mass beauty and personal care registering significant growth
  • Portuguese consumers interested in beauty and personal care at an increasingly young age
  • Private label gaining ground within the mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Mass brands will continue to account for the bulk of sales as economic pressures mount
  • Eco-friendly products set to drive innovation
  • Retailing landscape sees new challenges and opportunities
CATEGORY DATA
  • Table 28 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 29 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 31 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 32 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 33 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Premium beauty and personal care rebounds strongly as COVID-19 fears soften
  • Premium fragrances thrives as social interactions increase
  • “All in one” concept pushing volume sales
PROSPECTS AND OPPORTUNITIES
  • Premium beauty and personal care facing a bright future
  • Recovery of tourism should positively impact sales of premium beauty and personal care
  • New distribution patterns set to shake up the market
CATEGORY DATA
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Baby and Child specific products see steady growth but challenges remain
  • Sun care shines as tourism bounces back
  • Inflation encouraging consumers to trade down with private label the big winner
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected over the forecast period as parents look to protect their children’s delicate skin
  • Challenges remain despite positive outlook
  • Brands focusing on natural claims as parents look for clean labels
CATEGORY DATA
  • Table 17 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 22 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 23 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 24 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 25 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 26 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Bath and shower sees a more stable performance
  • Hand sanitisers no longer deemed essential as COVID-19 fears subside
  • Is bar soap seeing a renaissance?
PROSPECTS AND OPPORTUNITIES
  • Mature category with limited growth opportunities
  • Intimate washes set to continue building on recent success
  • Natural and sustainability claims likely to feature prominently
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Colour cosmetics booming after the pandemic setback
  • Portuguese consumers looking for additional properties
  • Kikocos Portugal takes over the lead as L’Oréal faces logistical issues
PROSPECTS AND OPPORTUNITIES
  • Colour Cosmetics presents good growth perspectives
  • Nail products expected to lose out to competition from nail salons
  • Retailing in the process of transition when it comes to colour cosmetics
CATEGORY DATA
  • Table 113 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 114 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 116 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 117 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 118 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 119 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 120 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 122 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 123 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorants see strong demand as consumers return to their old routines
  • Price rises push consumers towards private label options
  • Roll-ons find appeal but sprays remain popular with men
PROSPECTS AND OPPORTUNITIES
  • High level of penetration could limit growth prospects for deodorants
  • Deodorant sticks could gain ground
  • Eco-friendly products will have to convince that they are effective to succeed
CATEGORY DATA
  • Table 43 Sales of Deodorants by Category: Value 2017-2022
  • Table 44 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 45 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 46 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 47 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 48 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 49 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Depilatories registered significant positive volume growth
  • Depilatories loses sales to hair and beauty salons as COVID-19 threat subsides
  • Women’s razors and blades still the best performer
PROSPECTS AND OPPORTUNITIES
  • Depilatories could take advantage of high inflation rate
  • Hair removers/bleaches players facing challenges
  • Portuguese consumers could favour more sustainable products
CATEGORY DATA
  • Table 52 Sales of Depilatories by Category: Value 2017-2022
  • Table 53 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 55 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 56 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 57 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fragrances sees a full recovery in 2022 as life returns to relative normality
  • Premium fragrances registered faster growth than mass
  • New all-in-one stores pushing volume sales
PROSPECTS AND OPPORTUNITIES
  • Fragrances expected to register positive growth in volume
  • New distribution patterns could lead to deflation
  • Sustainability the key watchword in fragrances
CATEGORY DATA
  • Table 59 Sales of Fragrances by Category: Value 2017-2022
  • Table 60 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 61 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 62 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 65 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care sees partial recovery as life returns to relative normality
  • Mixed fortunes seen across hair care
  • High inflation rates favour private label sales
PROSPECTS AND OPPORTUNITIES
  • Hair care could suffer from maturity of standard shampoos
  • Professional and premium brands might take advantage of new channels
  • Growing focus on natural and sustainable hair care products
CATEGORY DATA
  • Table 67 Sales of Hair Care by Category: Value 2017-2022
  • Table 68 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 69 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 70 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 72 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 73 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 75 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 76 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 77 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Men’s grooming on the path to recovery as COVID-19 fears subside
  • Men’s fragrances, the best performer in men’s grooming
  • Men’s grooming suffering from a lack of investment
PROSPECTS AND OPPORTUNITIES
  • Mixed outlook for men’s grooming but growth opportunities remain
  • Men’s grooming expected to see increasingly sophisticated product formulas
  • New distribution model could impact men’s grooming
CATEGORY DATA
  • Table 80 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 81 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 84 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 85 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 87 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Positive volume growth despite category maturity
  • Electric toothbrushes attracting a rising number of consumers
  • New product launches becoming increasingly sustainable and natural
PROSPECTS AND OPPORTUNITIES
  • Moderate growth projected as key categories reach maturity
  • Manual toothbrushes set to suffer as consumers go electric
  • Added value products could attract more consumers in the long term
CATEGORY DATA
  • Table 89 Sales of Oral Care by Category: Value 2017-2022
  • Table 90 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 91 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 92 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 93 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 94 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 95 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 97 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 98 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 100 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sales jump as Portugal returns to relative normality
  • Skin care witnessing a polarisation of demand
  • Innovation bringing value to the category
PROSPECTS AND OPPORTUNITIES
  • Volume sales expected to increase as younger consumers take up skin care routines
  • Face masks still with significant growth opportunity
  • Portugal undergoing a transformation in the way skin care is being distributed
CATEGORY DATA
  • Table 102 Sales of Skin Care by Category: Value 2017-2022
  • Table 103 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 104 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 105 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 107 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 110 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 111 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN PORTUGAL
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sun care sees dynamic growth as tourism rebounds and sales benefit from a long, hot summer
  • Premium sun care being boosted by demand for derma-cosmetic brands
  • Private label thriving in sun care
PROSPECTS AND OPPORTUNITIES
  • Sun care sees bright outlook driven by longer summers and the return of tourism
  • Players focus on creating new demand during the off season
  • Eco-friendly products expected to gain ground
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027