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Beauty and Personal Care in Pakistan

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    Report

  • 90 Pages
  • May 2023
  • Region: Pakistan
  • Euromonitor International
  • ID: 2306170
While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, despite the difficult economic conditions, beauty and personal care registe...

The Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Moderate growth, in spite of high inflation
  • Competitive landscape becomes more consolidated over review period
  • Extensive distribution benefits mass
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Expansion of modern retailing contributing to rising sales
  • A more natural approach over the forecast period
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Lower growth than mass as inflation bites
  • Premium fragrance brands lead competitive landscape
  • Premium skin care accounts for most value sales
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over forecast period
  • Growing competition from higher quality mass brands
  • Domestic production continues to be limited
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Healthy volume growth, in spite of high inflation
  • Competitive landscape remained stable
  • Baby wipes registers highest current value growth
PROSPECTS AND OPPORTUNITIES
  • Healthy value and volume growth over forecast period
  • Consumers increasingly concerned about the environment
  • Packaging key way to drive value sales
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Population growth supports volume growth
  • Multinationals still dominate
  • Bar soap continues to be most popular product
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Growing focus on natural products in response to rising health consciousness
  • Players compete through differentiation
CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Growth muted by soaring inflation
  • Local brands have significant foothold
  • Social media increasingly important
PROSPECTS AND OPPORTUNITIES
  • Society fully opening benefits colour cosmetics
  • Clean movement gathers momentum
  • Multifunctional products increasingly popular
CATEGORY DATA
  • Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Significant increase in volume sales, as society opens up
  • Multinationals continue to dominate
  • Deodorants sprays the most popular format
PROSPECTS AND OPPORTUNITIES
  • Society fully opening benefits deodorants
  • Manufacturers focus on various different benefits to stimulate growth
  • Potential for growth of premium deodorants, with a more natural positioning
CATEGORY DATA
  • Table 48 Sales of Deodorants by Category: Value 2017-2022
  • Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Healthy increase in volume sales, as society opens up
  • Veet continues to lead
  • More women joining the workforce fuels sales
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Women’s razors and blades to grow as the taboo around usage weakens
  • Strong marketing to push awareness and use
CATEGORY DATA
  • Table 56 Sales of Depilatories by Category: Value 2017-2022
  • Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • High inflation dampens volume sales
  • Fragrances continued to be highly fragmented
  • Premium outperforms mass
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Continued concerns regarding counterfeit
  • E-commerce continues to gain value share
CATEGORY DATA
  • Table 62 Sales of Fragrances by Category: Value 2017-2022
  • Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • High inflation dampens volume sales
  • Multinationals still dominate
  • 2-in-1 products register highest current value growth
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Product launches expected in the natural and organic sphere
  • Greater attention to personal image to boost appeal of specialised hair care options
CATEGORY DATA
  • Table 70 Sales of Hair Care by Category: Value 2017-2022
  • Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 76 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Populations growth ensures modest volume growth
  • Procter & Gamble holds on to clear lead
  • Electric shavers stealing some value share from razors and blades
PROSPECTS AND OPPORTUNITIES
  • Very healthy constant value growth over forecast period
  • Greater exposure to pique interest in less developed products
  • Men’s grooming will become more segmented and specialised
CATEGORY DATA
  • Table 79 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 80 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 83 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 84 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 86 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Healthy increase in volume sales, as society opens up
  • Colgate and Sensodyne continue to dominate
  • Multifunctional benefits in demand
PROSPECTS AND OPPORTUNITIES
  • Further room for growth as standards of dental hygiene improve
  • Barriers to entry remain strong
  • Increased interest in toothpaste with a more natural positioning
CATEGORY DATA
  • Table 88 Sales of Oral Care by Category: Value 2017-2022
  • Table 89 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 90 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 93 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 94 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 95 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 97 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Healthy growth in what is still an immature product area
  • Unilever benefits from large portfolio and ongoing investment
  • More women joining the workforce boost value sales
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over forecast period
  • Clean and natural ingredients more in demand
  • Move towards multi-benefit products over forecast period
CATEGORY DATA
  • Table 99 Sales of Skin Care by Category: Value 2017-2022
  • Table 100 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 101 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 102 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 103 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 104 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN PAKISTAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value sales low, though growth is healthy
  • Pond’s holds on to top spot
  • High sun protection factor and other benefits in demand
PROSPECTS AND OPPORTUNITIES
  • Healthy growth over forecast period
  • Blurring of lines between skin care and sun care
  • Focus on education on the risks of exposure to the sun stimulate demand
CATEGORY DATA
  • Table 106 Sales of Sun Care by Category: Value 2017-2022
  • Table 107 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 108 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
  • Table 109 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 110 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 111 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027