Beauty and Personal Care in Vietnam

  • ID: 2306217
  • Report
  • Region: Vietnam
  • 108 pages
  • Euromonitor International
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Vietnam’s beauty and personal care market is dominated by global brands thanks to their innovative products, strong distribution network and dynamic marketing activities. Unilever Vietnam International Co Ltd, Procter & Gamble Vietnam Ltd and Colgate-Palmolive (Vietnam) Co Ltd were in the top three positions in 2017.

The publisher's Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN VIETNAM

Executive Summary
International Brands Remain Dominant
Premium Brands Record Healthy Growth
Unilever Continually Plays An Important Role
Innovative Products Lead the Market
Unauthorised Parallel Products Limit Growth in Beauty and Personal Care

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Higher Consumer-awareness Boosts Product Demand
Baby and Child-specific Toiletries Remains the Biggest Category
Competitive Landscape
Johnson & Johnson Vietnam Remains the Leading Player
International Companies Continue To Dominate the Category

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Natural and Organic Products Receive Huge Attention From Vietnamese Consumers
Perfumed Shower Gel Starts To Penetrate the Country
Competitive Landscape
Unilever Vietnam Maintains Its Category Leadership
International Companies Continue To Dominate Sales

Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Korean Make-up Returns As the Most Popular Trend
Cushion Product Ranges Are Expanded
Premium Ranges Are More Developed Than Before
Competitive Landscape
L'Oréal Vietnam Co Ltd Leads Colour Cosmetics
Mac by Estée Lauder Vietnam Co Ltd Has the Biggest Share in Lip Products

Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 35 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 37 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Deodorant Sales Are Increasing
Whitening Deodorant Occupied Market
Key Brands Embrace the "sales-in-bulk" Strategy
Competitive Landscape
Beiersdorf Vietnam Ltd Co Continues To Lead the Category
Unza Vietnam Co Ltd Increases Its Sales Through Enchanteur
Oriflame Is the Fastest-growing Brand

Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for Hair Removers/bleaches Is Growing
Safety Is the Key Concern
Competitive Landscape
Reckitt Benckiser Group Plc (rb) Leads Sales
Beauty Salons Are Indirect Competitors

Category Data
Table 50 Sales of Depilatories by Category: Value 2012-2017
Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
International Brands Lead Sales
the Category Is Fragmented With Numerous Brands
Parallel Products Have A Significant Share
Competitive Landscape
Coty Inc Leads Fragrances
Oriflame Registers the Fastest Growth

Category Data
Table 57 Sales of Fragrances by Category: Value 2012-2017
Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Styling Agents Has Good Potential
the Shampoos Category Expands Its Functions
Competitive Landscape
Clear Leads Anti-dandruff Hair Care
Pantene by Procter & Gamble Vietnam Ltd Leads the Shampoos Category
X-men Is the Most Popular Brand for Men's Hair Care

Category Data
Table 65 Sales of Hair Care by Category: Value 2012-2017
Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Key Players Focus on Certain Categories
Men's Deodorant Sprays Represent the New Trend
Safety Is A Key Concern for Men's Shaving
Competitive Landscape
Beiersdorf Vietnam Ltd Co Leads Men's Grooming in 2017
Gillette Is Still the Most Valuable Brand in Men's Grooming
Romano Competes With X-men To Develop the Hair-styling Trend

Category Data
Table 78 Sales of Men's Grooming by Category: Value 2012-2017
Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Specialised Toothpaste Rises Among Vietnamese Consumers
Charcoal Toothpaste Becomes A Trend in Oral Care
Competitive Landscape
Unilever Vietnam International Co Ltd Remains the Leading Player
International Companies Continue To Dominate the Category

Category Data
Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Whitening Products Dominate the Category
Japanese Skin Care Leads New Trends
Dermocosmetics Is Becoming More Popular
Competitive Landscape
Unilever Remains the Skin Care Category Leader
Beiersdorf Vietnam Ltd Co Leads Men's Skin Care

Category Data
Table 100 Sales of Skin Care by Category: Value 2012-2017
Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Sun Care That Provides A High Degree of Uv Protection Is Growing
Multifunctional Sun Care Leads Sales
Dermocosmetic Sun Care Is Growing
Competitive Landscape
Sunplay Leads the Sun Care Category
Nivea Tries To Improve Its Ranking

Category Data
Table 116 Sales of Sun Care by Category: Value 2012-2017
Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 118 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 124 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Skin Care Is in High Demand
Premium Lip Products Have Good Potential
Premium Women's Fragrances Registers Strong Growth
Competitive Landscape
Shiseido Cosmetics Vietnam Co Ltd Leads Sales
Ohul Vietnam Develops An E-commerce Platform
3.

Category Data
Table 125 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 126 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 127 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 128 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 130 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Men's Deodorants Develop Strongly
Mass Anti-agers Are More Widely Accepted in Vietnam
Mass Colour Cosmetic Brands Target the Young Generation
Competitive Landscape
Unilever Remains the Leading Player
Procter & Gamble Competes With Unilever in Mass Hair Care
Beiersdorf Vietnam Ltd Co Comfortably Leads Mass Deodorants

Category Data
Table 131 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 132 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 133 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 134 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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