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Beauty and Personal Care in Vietnam

  • ID: 2306217
  • Report
  • Region: Vietnam
  • 113 pages
  • Euromonitor International
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In 2018, beauty and personal care in Vietnam experienced healthy sales growth, mainly thanks to higher living standards, a gradual increase in the average income and the strong development of social networks. This along with strong GDP improvement brought Vietnam to see the second-fastest value growth rate within Asia Pacific, according to the World Bank in 2018.

The Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Vietnam

List of Contents and Tables
Executive Summary
Beauty and Personal Care Experiences Healthy Growth in 2019
Online Platform Becomes the Most Effective Sales Channel
Premium Brands Start Gaining Sales Value From Mass Market
Herbal and Naturally Positioned Products Are Gaining Popularity
Beauty and Personal Care Is Predicted To Grow Healthily
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Slower Birth Rate, Maturity Constrain Category Growth in Vietnam
Infertility Rate Expected To Keep Increasing
Pharma Baby and Child-specific Products Receives More Attention
Competitive Landscape
Johnson & Johnson Vietnam Maintains Its Lead
International Brands Continue To Hold the Leading Positions
Vietnam Attracting More Investment, and Set To See More Competition in the Baby and Child-specific Arena
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Companies Change Packaging Appearance To Attract Customers
Body Wash/shower Gel Sees Slower Growth
Good Prospects Seen for Bath and Shower Despite Maturity, Driven by Increased Demand for Herbal and Naturally Positioned Products
Competitive Landscape
Unilever Vietnam International Continues To Lead
International Brands Continue To Outperform Local Players
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Gradual Increase in Demand for Colour Cosmetics
Lip Products Sees the Fastest Growth
Colour Cosmetics Set To See Double-digit Value and Volume Growth Over the Forecast Period
Competitive Landscape
Estée Lauder Vietnam Remains the Leader in 2018
Estée Lauder Starts Selling Through Lazada in 2019
Premium Brands Are Gaining Value Share
Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 33 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 34 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 35 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Demand Seen for Deodorant Sprays
Perfume Deodorant Sprays Receives More Attention
Roll-ons Expected To Lose Further Ground To Sprays
Competitive Landscape
Beiersdorf Vietnam Remains the Leader
International Companies Continue To Dominate the Market
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Interest in Hair Removers Increases Gradually, Which Stimulates Demand for Depilatories
Women's Razors and Blades Receive More Attention
Strong Growth Anticipated Over the Forecast Period
Competitive Landscape
Reckitt Benckiser Continues To Lead Depilatories
International Brands Dominate in Depilatories
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 51 NBO Company Shares of Depilatories: % Value 2014-2018
Table 52 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 53 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Fragrances Experiencing Slower Growth Rates Due To Maturity
Competition From Deodorant Sprays, Bath and Shower Gel Contributes To the Slowdown
Unauthorised Products Continue To Penetrate the Marketplace
Competitive Landscape
Coty Remains the Leading Player
Premium Brands Rises Strongly
Category Data
Table 55 Sales of Fragrances by Category: Value 2013-2018
Table 56 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Fragrances: % Value 2014-2018
Table 58 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 61 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Natural and Herbal Hair Care Becomes A Trend in 2018
Environmental Pollution and Higher Awareness Will Invite Further Demand
Unauthorised Products Have Negative Effect on Performance of Hair Care
Competitive Landscape
Unilever Vietnam International Maintains Its Leading Position
Premium Brands Are Gaining Its Market Share
Category Data
Table 63 Sales of Hair Care by Category: Value 2013-2018
Table 64 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 66 NBO Company Shares of Hair Care: % Value 2014-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Colourants: % Value 2015-2018
Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 73 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Maturity Slows the Growth Rate
Men's Deodorants Experiences the Fastest Value Growth
Slower Value Growth Anticipated Over the Forecast Period
Competitive Landscape
International Consumers Products Continues To Lead Men's Grooming
International Brands Continue To Dominate the Landscape
Domestic Players Expected To Perform Better Over the Forecast Period
Category Data
Table 76 Sales of Men's Grooming by Category: Value 2013-2018
Table 77 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 80 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 81 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 83 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal and Naturally Positional Oral Care Become Product Trends
Value Growth Slowing Down With Category's Maturation
Demand Expected To Gradually Increase With Attractive New Developments
Competitive Landscape
Unilever Vietnam Continues To Lead
International Brands Still Rule in the Oral Care Landscape
Category Data
Table 85 Sales of Oral Care by Category: Value 2013-2018
Table 86 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 87 Sales of Toothbrushes by Category: Value 2013-2018
Table 88 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 90 NBO Company Shares of Oral Care: % Value 2014-2018
Table 91 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 93 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Brands Rise Dramatically
Anti-ager Experiences the Fastest Growth Rate
Companies Focus on Increasing Interaction With Customers
Competitive Landscape
Shiseido Cosmetic Vietnam Maintains Its Lead
Prestige Brands Dominate Premium Segment
Category Data
Table 98 Sales of Skin Care by Category: Value 2013-2018
Table 99 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 100 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 101 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 102 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 NBO Company Shares of Skin Care: % Value 2014-2018
Table 105 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 106 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 107 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 111 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Colour Cosmetics and Facial Skin Care Limit Growth of Sun Care
Sun Protection Sees the Fastest Value Growth
More Innovation and Higher Value Growth Expected
Competitive Landscape
Rohto Mentholatum Vietnam Continues To Lead Sun Care
Premium Sun Care Brands Are Gaining Share
Category Data
Table 113 Sales of Sun Care by Category: Value 2013-2018
Table 114 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Improved Economy Drives Demand for Premium Brands
Premium Colour Cosmetics Experiences the Fastest Value Growth
Forecast Period Promises Continuation of Premium Growth Trend
Competitive Landscape
Shiseido Vietnam Continues To Lead
Prestige Brands Dominate Premium Market
Pharma Brands To See Increased Demand
Category Data
Table 120 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 121 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 123 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 125 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Loses Its Value Share To Premium Brands
Mass Companies Focus on Developing New Products
Whilst Facing Slower Growth, Mass Products Will Gain A Boost From Increased Distribution and Innovation
Competitive Landscape
Unilever Vietnam International Continues To Hold the Leading Value Share
International Brands Dominate Mass Beauty and Personal Care
Local Players Expected To Attract More Attention
Category Data
Table 126 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 127 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 128 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 129 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 131 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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