Traditional Toys and Games in India

  • ID: 2321786
  • Report
  • Region: India
  • 15 pages
  • Euromonitor International
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Licensing in traditional toys and games in India has increased in recent years in line with the growing exposure of children and parents alike to popular movies and TV shows such as Bahubali, Chota Bheem, Minions and Motu Patlu. This trend is particularly strong in action figures and accessories, dolls and accessories, ride-on vehicles and plush toys. In 2017, action figures and accessories remained the category in which penetration of licensed products was highest in value terms. This was due t...

The publisher's Traditional Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN INDIA

Headlines
Prospects
Licensing Increases in Traditional Toys and Games
Branded Products Benefit From Demographic and Socioeconomic Trends
Scientific/educational Category Expected To Develop Fastest
Competitive Landscape
Funskool and Mattel Remain the Top Two Players in 2017
New Launches Help To Maintain Consumer Interest in Different Categories

Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Executive Summary
Growth in Total Toys and Games Current Value Sales Slows in 2017
Tax and Regulatory Changes Affect Toys and Games
Funskool Leads Traditional Toys and Games, Sony Leads Video Games
Internet Retailing Gains Ground in Toys and Games Distribution
Outlook for Toys and Games Remains Bright Despite 2018 Duty Hike

Market Data
Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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