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Video Games in Italy- Product Image
Video Games in Italy- Product Image
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Video Games in Italy

  • PDF Icon

    Report

  • 23 Pages
  • June 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1855503
Description Jump to:
In 2024, video games in Italy experienced solid value growth, with the appeal of gaming as a positive pastime and its connection to mental wellbeing playing a significant role. The expansion of gaming software outpaced that of hardware, with mobile and online platforms seeing increased activity. Notable trends included the merging of video games and traditional toys, a focus on well-known franchises, and the rise of e-commerce.

The Video Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in video games driven by mental wellbeing, online play, and multiplayer engagement
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Growth of video games software soars due to mental health benefits
  • CHART 2 Analyst Insight
  • Ubisoft and Mattel expand Uno franchise through video game partnerships
  • CHART 3 UNO Grows Digitally Through Ubisoft and Mattel Partnership in 2024
  • Established franchises drive video game sales amid rising development costs
  • WHAT’S NEXT?
  • Video games software projected to spearhead growth
  • Established franchises and digital platforms to drive industry growth
  • CHART 4 Call of Duty Black Ops 6 Drives Strong Sales in 2024
  • Opportunities and headwinds
COMPETITIVE LANDSCAPE
  • Nintendo Switch 2 launch to reshape competitive landscape
  • Steam Deck boosts gaming with recording feature and parental controls
  • Microsoft adopts multiplatform strategy as gaming moves beyond hardware
  • Warner Bros. Games expands Harry Potter games and theme park experiences
CHANNELS
  • E-commerce leadership sustained by entertainment integration and in-store brand reinforcement
  • Square Enix to launch games across all platforms after sales disappointment
  • NetEase gains top-seller status with free-to-play game
  • Consumers switch to online gaming, impacting hardware sales
  • CHART 5 Launch of New iPhone App Allows Gamers to Play Old Nintendo Titles
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2024
  • CHART 7 Tamagotchi Revival: Rock Glitter Edition Targets Nostalgic Adult Gamers
  • CHART 8 Sylvanian Families Boom as Social Media Fuels Collecting Trend in 2024
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Italy 2024
  • CHART 12 Key Insights on Consumers in Italy 2024
  • CHART 13 Consumer Landscape in Italy 2024
TOYS AND GAMES IN ITALY
EXECUTIVE SUMMARY
  • Growth fuelled by video games, kidult trend, collectibles, and e-commerce
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games records fastest growth
  • Tamagotchi relaunch targets nostalgic adults amid kidult trend
  • Collectibles gain popularity, driven by limited editions and social media
  • Moana film drives merchandise sales with Mattel and JAKKS Pacific
  • WHAT’S NEXT?
  • Video games to lead industry growth
  • Cloud gaming and personalisation to shape future gaming experiences
  • Toy affordability improves but inflation still hampers sales growth
COMPETITIVE LANDSCAPE
  • Fila targets adults with Didò variations amid changing market
  • MGA launches Bratz Mean Girls doll line with Paramount Consumer Products
  • Peg Perego reduces workforce amid sales decline, acquisition possible
  • Plaion relaunches vintage console, targeting nostalgia and adult consumers
CHANNELS
  • E-commerce remains dominant distribution channel, although in-store remains important
  • Pop Mart opens first store, targeting kidults with licensed figures
  • TV adverts drive board game popularity, particularly Monopoly, Cluedo and Forza 4
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources

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About the Video Game Market

The Video Game market is a large and diverse industry that encompasses the production, distribution, and sale of video games and consoles. It is composed of both physical and digital products, and includes a wide range of genres, platforms, and business models. The market is highly competitive, with companies vying for market share through innovative products, marketing campaigns, and exclusive content. The market is also highly fragmented, with a variety of companies operating in different segments. These include publishers, developers, hardware manufacturers, and retailers. Publishers are responsible for the production and distribution of video games, while developers create the games themselves. Hardware manufacturers produce the consoles and other hardware necessary to play the games, while retailers are responsible for selling the products to consumers. Some of the major companies in the Video Game market include Sony, Microsoft, Nintendo, Electronic Arts, Activision Blizzard, Ubisoft, Take-Two Interactive, and Valve. Show Less Read more

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