Beauty and Personal Care in the United Arab Emirates

BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES

May 2018

Executive Summary
Beauty and Personal Care Has A Sluggish Year in 2017
Availability of Organic, Natural Ingredients and Free-from Products Increases
Sales in the United Arab Emirates Dominated by International Players
the Popularity of Social Media Influencers Increases, With Paid Influencers Needing A Government Licence Beginning in 2018
While Uncertainty Persists, Stability Is Expected in A More Mature Market During the Forecast Period

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Doctors' Recommendations Play A Key Role in Baby and Child-specific Products
Long-term Baby and Child Health A Key Factor When Buying Products
Nappy (diaper) Rash Treatments and Baby Wipes Continue To Post the Strongest Performances
Competitive Landscape
Johnson & Johnson Middle East Leads, Followed by Laboratoires Expanscience Middle East
Multinational Companies Dominate Baby and Child-specific Products
Competition From Competitively Priced Organic and Chemical-free Brands To Intensify

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Strong Presence of Price Promotions Throughout the Distribution Channels
Consumers Have Regular Hygiene Practices Due To the Hot and Humid Desert Climate
Preference for Skin Health Products on the Rise
Competitive Landscape
Unilever Gulf Continues To Lead Bath and Shower
Globally Known Multinationals Dominate Bath and Shower
Mass Brands Have A Higher Share Than Premium Products Within Bath and Shower

Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Grassroots Marketing That Shows Product Benefits Features Strongly
Retailer Sephora Stands Out Within Colour Cosmetics and Is Increasingly Putting Its Brand at the Forefront
Facial Make-up Remains the Largest Category
Competitive Landscape
Mac Leads Colour Cosmetics in 2017
Colour Cosmetics Dominated by Multinational Companies
Fierce Competition From Young and Aspirational Brands To Remain

Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Shift Towards Organic and Natural Brands Starts
Deodorant Sprays' Ease of Usage Leads To Their Popularity
Deodorants Continue To Be Dominated by Mass Brands
Competitive Landscape
Unilever Gulf and Beiersdorf Middle East Lead Within Deodorants
Deodorants Dominated by International Companies
Fierce Competition Between Key Players To Remain

Category Data
Table 43 Sales of Deodorants by Category: Value 2012-2017
Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Competition Persists From Laser Hair Removal and Waxing
Consumer Practices Support Growth Within Depilatories
Gentleness Still A Key Theme Within Depilatories
Competitive Landscape
Reckitt Benckiser Arabia Leads Depilatories With Its Brand Veet
Jolen Performs Well
Hypermarkets and Supermarkets Lead the Distribution of Depilatories

Category Data
Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Frequency of Purchases Reduces As Consumer Confidence Remains Sluggish
Significance of Arab Scents Remain Dominant
International Fragrances Driven by Unique Product Stories and Designs
Competitive Landscape
Fragrances Continues To Be Led by Arabian Oud and Abdul Samad Al Qurashi
Solid Positions for the Third- and Fourth-ranked Companies
Promotional Offers Rampant Within All Categories of Fragrances

Category Data
Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Curious To Learn About Organic Versus Natural Products Within Hair Care
Presence of Attractively Priced Brands Drives Sales
Hair Care Practices Remains
Competitive Landscape
Unilever Gulf Leads Hair Care
Dominance of International Companies To Continue
Competition From Organic, Natural and Less-chemical-orientated Products To Intensify

Category Data
Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Looking Well Maintained on A Daily Basis Is Essential To Men
Men's Grooming Impacted by Economic Slowdown
Strong Competition
Competitive Landscape
International and Well-established Brands Lead Within Men's Grooming
Unilever Gulf Ranks Third
Prevalence of In-store Promotions Within Key Distribution Channels of Hypermarkets and Supermarkets for Men's Grooming Products

Category Data
Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 83 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Maintain Their Purchasing Habits Regarding Oral Health
Further Scope for Product Innovation Within Oral Care
A Wider Variety of Products Becomes Available
Competitive Landscape
Colgate-Palmolive (gulf States) and Procter & Gamble Gulf Lead Within Oral Care
GlaxoSmithKline Ranks Third
Multinational Companies Dominate Oral Care

Category Data
Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 96 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 97 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Focusing on What Works Is Becoming Important Within Skincare
"masstige" Products Are Appreciated As Consumers Seek Overall Value
Facial Care Continues To Be the Largest Category Within Skin Care
Competitive Landscape
Beiersdorf Middle East Continues To Lead With Its Nivea Brand
International Brands Dominate Skincare
Dermocosmetics Promoted Through Healthcare Institutions

Category Data
Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 111 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 115 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Dermatologists Influence Sales of Sun Care
Consumers Look for Innovative Sunscreen Products
Mass Products Remain Dominant, While Premium Goods Register Faster Growth
Competitive Landscape
Beiersdorf Middle East and Playtex Products Lead Sun Care
Competition Fierce Within Sun Care
Promotional Activities Within Sun Care

Category Data
Table 117 Sales of Sun Care by Category: Value 2012-2017
Table 118 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 119 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 120 NBO Company Shares of Sun Care: % Value 2013-2017
Table 121 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 122 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 123 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 124 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 125 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care's Performance Is Affected by A Slower Economy
Premium Beauty and Personal Care To Be Driven by Brands Targeting Millennials
Competitive Landscape
Arabian Oud and Abdual Samad Al Quraishi Lead Premium Beauty and Personal Care
Competition From "masstige" Products Intensifies for Premium Beauty and Personal Care Products
Premium Beauty and Personal Care Products Led by Beauty Specialist Retailers

Category Data
Table 126 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 127 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 128 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 129 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 130 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Buy Mass Beauty and Personal Care Products That Provide Value for Money
Presence of "masstige" Products Increases
Online Retailing Becomes Mainstream for Mass Products
Competitive Landscape
Unilever Gulf Leads Mass Beauty and Personal Care
Global Companies Continue To Dominate Mass Beauty and Personal Care
Hypermarkets and Supermarkets Lead Within Mass Beauty and Personal Care

Category Data
Table 132 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 133 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 134 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 135 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022