Surface Care in India

  • ID: 238099
  • Report
  • Region: India
  • 14 pages
  • Euromonitor International
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Increased awareness that a clean house is important for health and well-being is a key driver of surface care sales in India. Among surface care products, home disinfectants are the most widely used, followed by multipurpose cleaners and window/glass cleaners. Also, cleanliness initiatives such as the Swachh Bharat (Clean India) campaign are educating people on the importance of good hygiene, thus boosting surface care sales.

The Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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SURFACE CARE IN INDIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Rising Hygiene Awareness Boosts Demand
  • Rising Demand for Surface Specific Products
  • Demand for Convenience Directing Packaging and Closure Innovation
  • Competitive Landscape
  • Marketing and Advertising Spreads Hygiene Awareness
  • Area Continues To Be Led by International Manufacturers
  • Reckitt Benckiser Continues To Dominate Surface Care Sales
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2012-2017
  • Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Executive Summary
  • Hygiene Remains Top Priority for Indian Consumers
  • Convenience and Value Added Features Being Sought by Consumers
  • Home Care Remains Price Sensitive
  • Attractive Packaging and Convenient Product Formats Key To Product Development
  • Penetration of Home Care Products Set To Increase Over Forecast Period
  • Market Indicators
  • Table 7 Households 2012-2017
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2012-2017
  • Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 13 Distribution of Home Care by Format: % Value 2012-2017
  • Table 14 Distribution of Home Care by Format and Category: % Value 2017
  • Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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