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Sportswear in Poland

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    Report

  • 25 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 2537974
Sportswear in Poland demonstrated dynamic growth in 2025, with a 9% increase in retail current value terms, reaching PLN15.3 billion. This was driven by rising health awareness and the growing importance of sport in many consumers’ lives. Growth was also supported by increasing disposable incomes. The competitive landscape is fragmentated, allowing both global incumbents and local champions to compete.

This Sportswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of sportswear surge in 2025, driven by the health trend, rising incomes, and innovation
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite dynamism, supply chain pressures weigh on the profitability of sportswear
  • CHART 2 4F Flags Bangladesh Supply Risks
  • Sports apparel drives sales of sportswear, although sports footwear also sees dynamism
  • Sustainability and inclusivity initiatives drive circular consumption
  • CHART 3 4F’s Ongoing 4F Change Programme Encourages Circular Sportswear Consumption
WHAT’S NEXT?
  • Local brands and rising incomes expected to drive evolution
  • Sports apparel anticipated to remain dominant
  • Key trends shaping the future of sportswear
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Global incumbents and local champions compete
  • Opportunities for new players
  • CHART 5 Vogue Polska Launches Sport & Wellness Vertical
CHANNELS
  • Nike Rise concept store drives offline retail dominance
  • Retail e-commerce continues to see rising sales
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 VRG Partners with VIVE Profit on Circular Fashion
  • CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
  • CHART 9 Analyst Insight
  • CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Poland 2025
  • CHART 13 Key Insights on Consumers in Poland 2025
  • CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
  • Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic factors contribute to growth, with sportswear seeing dynamism
  • Resale and rental trend gains traction among young consumers
  • Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
  • Consumers will drive growth in apparel and footwear through “smart mixing”
  • Largest category to remain apparel, but desire for comfort to drive growth for sportswear
  • Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive share growth through innovative strategies
  • Polarisation and brand adaption in apparel and footwear in Poland
  • Strategic moves and emerging opportunities
CHANNELS
  • Offline retail channels lead with innovative retail concepts
  • Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources