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Sportswear in the Czech Republic

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    Report

  • 24 Pages
  • January 2026
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2619903
Sportswear in the Czech Republic demonstrated robust growth in 2025, with a 4% increase in retail value terms, reaching CZK27.2 billion. This growth is attributed to the rising demand for private label sportswear, the desire for comfortable everyday wear, as well as increasing awareness of the health benefits associated with sports. Sales are expected to continue growing moving forward, with a forecast CAGR of 5% to reach CZK34.1 billion by 2030.

This Sportswear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Solid growth for sportswear as consumers look for comfort and style in daily wear apparel
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sportswear sees solid growth due to increasing health awareness
  • Sustainability and niche offerings are reshaping sportswear
  • CHART 2 Brands Expand Eco-Friendly Sportswear Lines
  • AI and advanced materials propel technological innovation in sportswear
  • CHART 3 Innovation in Materials Drives Demand for Premium and Eco-Friendly Products
WHAT’S NEXT?
  • Growth will be driven by consumers’ desire for comfort and healthy living
  • Second-hand market and technological innovation set to shape future performance
COMPETITIVE LANDSCAPE
  • Top players maintain their lead through innovation and expansion
  • Private label sees growth from a low base
  • CHART 4 Increasing Number of Local Private Label Lines
  • Mergers and new product launches set to reshape the competitive dynamics
CHANNELS
  • Sports goods stores leads sales of sportswear, but omnichannel retailing increases
  • Direct-to-consumer brands thrive online by offering personalised experiences
  • CHART 5 Analyst Insight
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Strong Promotional Events Drive Retail Value Sales
  • CHART 8 Sustainability Trend Offers Opportunities and Challenges
  • CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the Czech Republic 2025
  • CHART 13 Key Insights on Consumers in the Czech Republic 2025
  • CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive retail results and growing market polarisation
  • Apparel dominates sales, driven by consumer preference and the wider range of products
  • Sustainability and resale trends shape consumer behaviour
  • Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
  • Apparel will remain dominant, but sportswear expected to gain traction
  • AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
  • Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead despite new entrants
  • New entrants underscore the resilience and appeal of apparel and footwear
  • Emerging trends and opportunities in a changing landscape
CHANNELS
  • Bricks-and-mortar stores remain irreplaceable for many Czech consumers
  • Retail e-commerce drives growth, with a rising share of online sales
  • Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources