Sportswear in Sweden

The sportswear market in Sweden recorded current value growth of 4% to reach sales of SEK25.0 billion in 2025, driven by steady consumer interest in exercise and outdoor activities. This growth, coupled with a forecast current value CAGR of 4% to SEK30.1 billion by 2030, indicates an attractive market. The rising importance of e-commerce, suggests that brands should not only focus on sustainable, high-quality products but also invest in digital channels to succeed.

This Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sportswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.