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Sportswear in Sweden

  • ID: 2544879
  • Report
  • Region: Sweden
  • 14 pages
  • Euromonitor International
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Swedes continued to enjoy increasingly active lifestyles in 2018 which helped to drive sales of sportswear. Both sports footwear and sports apparel therefore continued to grow in 2018, a trend projected to continue throughout the forecast period as many retailers expanded their focus on fashionable trainers and even opened concept stores for sports footwear.

The Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SPORTSWEAR IN SWEDEN

List of Contents and Tables
Headlines
Prospects
Swedes' Health and Welfare Lifestyles
Athleisure and Outdoor Trends Gain Ground
Strong Retailing Competition
Competitive Landscape
Adidas Remains Leading Player
Niche Brands Continue To Display Strong Growth in 2018
Cheaper Brands To Attract New Consumers Following Athleisure Trend
Category Data
Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Behaviour Negatively Impacts Apparel and Footwear
Long and Warm Summer Negatively Affects Sales of Apparel in 2018
Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground
Multi-brand Stores Experience Plummeting Sales
Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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