Sportswear in Sweden - Research and Markets

In 2022, sports apparel witnessed a stronger performance than sports footwear with sports-inspired categories driving both retail volume and current value sales. As consumers began to return to pre-pandemic patterns of indoor training and team sports activities, performance and sports-inspired categories registered stronger value growth compared to 2021. Outdoor sportswear saw little change in growth rates in 2022 after being the leading sportwear category in the previous year.

The Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sportswear market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

SPORTSWEAR IN SWEDEN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Performance and sport-inspired categories see promising growth
Direct-to-consumer and online sales witness growth in sportswear
Performance apparel and footwear bolsters position of leading sportswear retailers

PROSPECTS AND OPPORTUNITIES

Greater focus on daily exercise will drive sportswear sales
Material innovation and sustainability is set to drive outdoor apparel
Sports-inspired footwear to drive category performance

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2017-2022
Table 2 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sportswear: % Value 2018-2022
Table 4 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 5 Distribution of Sportswear by Format: % Value 2017-2022
Table 6 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027

APPAREL AND FOOTWEAR IN SWEDEN

EXECUTIVE SUMMARY

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 9 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 14 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES